Basic 5 (B5) 1 1 1

Training Instruction This training is in a PowerPoint format. It can be viewed as a slide show in PowerPoint. You may print the slides as handouts with 3 slides per page and an area for notes, Make the order of print as horizontal. (Student copies) 2 2 2

Three Required Trainings Basic Five (B5) The fundamentals of building an UnFranchise® Business. New Distributor Training (NDT) Who are we? Terminology Requirements Executive Coordinator Certification Training (ECCT) Demonstrated knowledge of the above content. Demonstrated knowledge of policy and procedures. 3 3 3

Business Support Tools & Training 4 4 4

Fundamentals of the Business Basic 5 Fundamentals of the Business Developing Attitude and Knowledge Goals and A Goal Statement Retailing Prospecting, Recruiting and Sponsoring Follow-Up & The ABC Pattern of Building Depth 5 5 5

Attitude & Knowledge 6 6 6 6

The Difference Between Success and Failure… The individual who succeeds simply does what the individual who failed did not do or was not willing to do. 7 7 7

Attitude comes before the money. Precedes Success Attitude comes before the money. It’s not WHAT you say, it’s HOW you say it! 8 8 8

The Power of Belief You must program your brain (your computer). Belief = Attitude Attitude = Actions Actions = Results 9 9 9

Developing Attitude and Knowledge Be Mentored Audios - DAILY Implement a weekly accountability system Schedule a weekly call with your sponsor or mentor Conference calls and corings calls with Group Your mentor will help you work through the Getting Started Guide Attend leadership corings Associate with positive, successful people 10 10 10

Programming Yourself for Success ma Programming Yourself for Success ma Digital Audio Player Follow the Audio Download Curriculum – Measuring and Monitoring Worksheet available through your UnFranchise® Business Account. Click On Downloads > Training This valuable tool will help you and those listening with you to stay on track and to utilize the audios to a greater depth. 11 11

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Developing Attitude and Knowledge Treat It Like A Business NOT A HOBBY! Don’t let life get in the way of the business. Be consistent. Don’t let others live life for you. Don’t get stuck on the “Dot”. 13 13 13

The Best Way To Predict Your Future Is to CREATE IT! 14 14 14

Put Things in Perspective How else are you going to earn a significant income or achieve your financial dreams? 15 15 15

Your Options to Earn A Significant Income Working more hours Get a second job Going back to school Investments Own your own business 16

How Much Do You Have of Either? Your Options to Earn A Significant Income Traditional Business $500,000 to purchase Start-Up Business $100,000 to capitalize Franchise $147,000/avg to purchase Professional 6 to 10 years Education @ $100,000 to $600,000 Time – Money – Chance How Much Do You Have of Either? 17

Disclaimer The income levels mentioned in the following presentation are for illustration purposes only. They are not intended to represent the income of a typical Market America Independent Distributor, nor are they intended to represent that any given Distributor will earn income in that amount. The success of any Market America Independent Distributor will depend upon the amount of hard work, talent, and dedication which he or she devotes to building his or her Market America Business. Canadian Distributors, if making an earnings claim, must disclose the earnings of a typical Independent Distributor. Please refer to the end of the printed presentation of the UnFranchise® Management System to see the Income Disclosure Chart. Canadian Independent Distributors should convert references of currency to Canadian dollars. Canadian Distributor commissions will be converted weekly to Canadian dollars. The conversion rate will be the exchange rate published by the Wall Street Journal immediately preceding the commission process for each week (typically the Tuesday of the week that a commission check is paid). 18

Master UnFranchise® Owner Single Entry Annual Potential BV $109,000 IBV $ 78,000 TOTAL $187,000 Master UnFranchise® Owner Annual Potential BV $327,000 IBV $234,000 TOTAL $561,000 Enables you to leverage your efforts by opening multiple BDCs from the beginning 19 19 19 19

Linear Income vs. Ongoing Income Employee B Business with Leverage S Self Employed I Investor Active Linear Income Ongoing Income Source: Robert Kiyosaki, Cashflow Quadrant™ Trade time for money Money grows linearly Work stops, income stops Disabled → less income Not creating true wealth Time is not your own Making a living Leverage your time Money grows exponentially Income continues Creating true wealth Total time freedom Creating a lifestyle 20 20

marketamerica ® Approximately every 10-20 years, a new marketing system emerges as a better way of distributing products to the end consumer. 21 21

Market America Founded in 1992 Strong growth since inception Strong financial position Strong corporate team

Company Financial History Independent Distributors and UnFranchise® Owners have earned the following since the company’s inception: Estimated total retail profits earned†: $876,944,141 + Total commissions earned: $896,704,933 = Total Distributor earnings: $1,773,649,074* *As of December 31, 2008. †Estimated retail profits based on suggested retail price 23

What makes Market America UnFranchise® System Different? Product Brokerage Training & Support Internet Marketing & Support One-to-One Marketing THROUGH POWERFUL SYNERGY, OUR PROVEN SYSTEM GENERATES TRAFFIC, LEADS AND SALES FOR YOUR BUSINESS — RESULTING IN A STREAM OF ONGOING INCOME. 24

What Makes Market America Different From Other Shopping Sites? Portal – search and shopping Powered by people Compensation plan Customer rewards program Universal shopping cart Price comparative shopping 25 25 25

The Web Portal • Unlimited Shopping • Hundreds of Exclusive ma Brands and Products • Customer Rewards Program • E-mail, Blogs, Video, maTV • News, Weather, Sports • Entertainment • Social Networking • Custom Nutrition Services • Travel • Gift Cards & Certificates • Thousands of Partner Stores 26 26 26 26

Strengths of Market America’s Management Performance Compensation Plan (MPCP) Volume search to infinity BV accrues for 365 days (Monthly Accrual Option) IBV accrues for 730 days (Monthly Accrual Option) No one breaks away Paid weekly Volume placed in lowest personally sponsored where everyone in between benefits 100% Income cap on BDC Opportunity to earn more than senior partners 27 27

Strengths of Market America’s Management Performance Compensation Plan (MPCP) Own multiple BDCs Business can be willed Organizational structure expands in depth Organizational structure creates common vested economic interest Build only two organizations to create ongoing significant income 28

“Creating A Vested Economic Interest” 29 29 29

National Meeting, Training and Seminar System (NMTSS) A cohesive system of meetings, seminars, and events that provide new and established Distributors with individual learning opportunities that contribute to thorough, standardized and effective training. 30 30

NMTSS Components UnFranchise® Business Presentation Required Trainings New Distributor Training (NDT) Basic Five Training (B5) Executive Coordinator Certification Training (ECCT) Local Seminar District Conference World Conference International Convention 31 31 31

System Of Certified Trainer Programs Authorized to conduct Executive Coordinator Certification Trainings (ECCT) This is one of three (3) required trainings TRAINER’S NOTES: 32 32 32

System Of Certified Trainer Programs Motives® Certified Trainer Authorized to conduct “Day 1 and Day 2” advanced trainings Transitions™ Certified Lifestyles Coach Authorized to conduct/implement 12 week weight management programs nutraMetrix® Consultant Authorizes Independent Distributors to sponsor Health Professionals into business TRAINER’S NOTES: 33 33 33

System Of Certified Trainer Programs Certified WebCenter Trainer Authorized to conduct WebCenter Certification Training Training designed to teach the fundamentals of retailing and recruiting through the WebCenter program by providing small to medium sized businesses with an affordable and effective Internet presence. Field Product Specialists Authorized to conduct General Product Trainings Trainings are designed to enhance Independent Distributor knowledge of ma Branded Products that are covered at the Market America sponsored Product Symposium. TRAINER’S NOTES: 34 34 34

Customize A Business Based On Your Interests And Goals Specialized Trainings WebCenter Motives® Day 1 and Day 2 Product Transitions™ Coach nutraMetrix® Health Professional University Concept 35 35 35

Work from the outside in! “BULLSEYE CONCEPT” Work from the outside in! Basic 5 Training NDT E.C.C.T.’s Your Goals should be to get as many “Go Now” Independent Distributors to the next International Convention as possible… But it all starts with the Outer Ring… 3-on-1’s, 2-on-1’s & 1-on-1’s 36 36

Result Producing Activities Spend your time on result producing activities Selling Products Selling the Business Selling the Events 80% of your time on Result Producing Activities 20% of your time on Managing your Organization 37 37

12 Hours Per Week Activity Basic 5 Step Up to Executive Coordinator Executive Coordinator and above Sell Business 4. Prospecting, Recruiting and Sponsoring 6 Hours (50%) 8 Hours (67%) 5. Follow Up and ABC Pattern of Building Depth Sell Products 3. Retail 4 Hours (33%) 2 Hours (17%) Sell Tickets to Events 1. Attitude and Knowledge 1 Hour (8%) Clarify and Read Goals 2. Goals

Focus Quality Time on Result Producing Activities Be Persistent Be Committed Make It a Priority Be Consistent Make It Duplicatable 39 39 39

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Attitude & Knowledge Feed your mind every day by reading and listening to audios Treat this like a business not a hobby Attend events to continue to educate yourself to build belief in yourself and your business Show/See 1 Business Plan per week Be coachable 41 41 41 41

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