National Directions

National Directions Hello OGIP Teams! Let’s Join the OGIP movement in AIESEC United States. Laura Duque MCVP OGIP 14.15

oGIP STRATEGY Principles of oGIP Strategy Focus LCs Sub products oGIP Raising Strategies by Subproducts Matching Strategies

Principles of oGIP Strategy Targeted Marketing and ER : Making LCs growth with specific sub products according to their market. Empowerment Leadership in oGIP at Local Level: Working faster and smarter with the right people Project Based Recruitment in OGIP: TCS Project, Teaching in Latin America, Marketing.

Clustering Model oGIP

AIESEC Ohio University Focus Local Entities AIESEC Austin AIESEC Seattle AIESEC Yale AIESEC NYC AIESEC DC AIESEC Madison AIESEC SLO AIESEC UGA AIESEC Michigan AIESEC Chapel Hill AIESEC Georgia Tech AIESEC Ohio University AIESEC San Diego Focus Entities oGIP Additional: Arizona San Jose Preparing for split Georgia State Appalachian Purdue

Subproducts oGIP TEACHING MARKETING INFORMATION TECHNOLOGY

Information Technology IT: software development and Web application development LC Focus: Michigan – Georgia Tech – Purdue -Austin 1. 2. Process takes 1 week. Process takes around 3 weeks

Project Based Recruitments Teaching Seattle NYC Madison SLO UGA Michigan* Chapel Hill Ohio Georgia State Appalachian San Diego Main Focus: LATIN AMERICA (Colombia, Brazil, Peru) To raise a teaching EP: Education Background Or Teaching Experience LCs Focus: Project Based Recruitments

Marketing and sales Seattle Yale NYC UGA Arizona LCs Focus: *LCs might decrease in raises Seattle Yale NYC UGA Arizona More than 60% of the major finished 2 languages minimum Work experience Right country expectations Areas: Sales, Market Research, International relationships.

Marketing & Sales Strategies by Subproduct Networking is the KEY! Using the right channels and message

General Recommendations Have in your team people with the background of the sub products Very good expectations, Always sell country partners Everywhere you go take sample TNs (around 4) Focus on the JD and professional experience Value proposition “Be more independent” Connect the vision of the university with Global Talent purpose.

Profile Marketing Student Who can you talk to? -International programs offices -Career centers -Clubs (Professional clubs, where people pay membership) -Career Advisors (for graduates specially) -American marketing association -Professors Events: -Career fairs -Global Villages General: Info sessions Flyers Contact Tables Email blast Ambitious They like solid JDs Savy (know about current trends) Strong communicators and creative Online: Facebook Twitter Email students (get the head of the department to do it. AIESEC in the school website

Teaching Purpose driven More caring and passionate The responsibility of education is for everyone, not only the education majors. Who can you talk to? -Language Institutes -Education department -Education clubs -Tutoring Center -Business schools with a clear value proposition Online, more massive in terms of projects: -Facebook -Twitter -Email students -AIESEC in the school website General: -Info sessions -Flyers -Contact Tables -Email blast -Projects promotion Profile Education Student Purpose driven More caring and passionate Good Interpersonal Skills Flexibility Resourceful

Teaching Others Showcase the personal experience and impact, also the development of communication skills. Focus on why the countries need this Bring sample JDs

Focus Project: Teaching in Latin America

Information Technology Who can you talk to? -IT professional clubs -IT networking events -Talks to the engineering schools -Always take sample JDs and as much detail as possible Online, more massive in terms of projects: -Facebook -Twitter -Email students -AIESEC in the school website with specific projects like TCS Events: -Talk in career fairs IT student Profile Direct, go to the point Analytical All about the value proposition Others: -Showcase professional experience and type of companies.

Matching Strategies Matching with country partners Support in regional matching coordinators Recognition for matching with partners. CYP send also promotional materials for internal purposes.

Focus Project: TATA India http://india.aiesecus.org/

Realizations: NATIONAL GOAL 400 RE