| Basel Cloud Integrated Storage – StorSimple (e) Paul Chiola Technology Solutions Professional – Incubation WE

Agenda Overview Primary Storage & Platform Cloud Integrated Tiering Cloud Security Backup/Restore and DR Demo Cloud Economics Summary

Overview Cloud Integrated Storage (CiS) - StorSimple

Storage Challenges are Broad Equipment Sprawl Data Growth & Footprint Data Management Complexity Backup Issues Untested Disaster Recovery Primary Storage Disk-based Backup Storage Tape Infrastructure & Management Archival Storage Replicated Storage for DR Offsite Facility for Geo-resilience Storage Today = Complex & Expensive

CiS can help…StorSimple + Windows Azure Primary Storage Disk-based Backup Storage Tape Infrastructure & Management Archival Storage Replicated Storage for DR Offsite Facility for Geo-resilience Storage Today = Complex & Expensive StorSimple + Windows Azure = 60–80% Lower TCO Recovery from Cloud to Any DC Recovery from Cloud to Any DC Cloud Snapshots Cloud Snapshots Thin, Reduced Snapshots Thin, Reduced Snapshots Automated Cloud-as-a-Tier Automated Cloud-as-a-Tier Enterprise SAN Storage Enterprise SAN Storage

CiS Focused Workloads Capacity Time Data Grows Exponentially (50–60% Annually) Tier 2 – Tier 3 However, Most I/O Happens to the “Working Set” Data CapEx, OpEx of Traditional Storage CapEx, OpEx of StorSimple Cloud Storage Local Storage Target Use Cases File Share CIFS NFS File servers NAS SharePoint Business intelligence Collaboration Content and records management Archives EMR/PACS Legal Construction Media Engineering Logs, records VMs Regional office storage VM sprawl VM archives

CiS - StorSimple Application Servers Inactive Data + Backup Copies on Azure storage Speed of SSD/SAN + Elasticity of Cloud SAS Local Tier Most Active Data on SSD Connects Windows and VMware Servers to Azure Storage in Minutes with No Application Modification Benefits Consolidates primary, archive, backup, DR thru seamless integration with Azure Cloud snapshots = revolutionary speed, simplicity and reliability for backup and recovery Reduces enterprise storage TCO by 60– 80%

Primary Storage & Platform Cloud Integrated Storage (CiS) - StorSimple

CiS Architecture On an Enterprise-Class Platform Certified: VMware-ready and Microsoft Windows Server-certified HA: full redundancy + hot swaps + non-disruptive upgrades SAN Storage iSCSI SAN with auto-tiering (SSD/SAS) Automated snapshots Primary dedupe/compress Seamless Cloud Integration for: Tiered primary + archives Cloud snapshots: mountable for DR With Cloud Data Management Seamless iSCSI integration Highly efficient storage Thin provisioning Primary storage de-duplication High performance + cloud elasticity Integrated tiering: SSD, SAS & cloud Full security for the cloud Local keys + encryption of all cloud data Protecting both data-in-motion and data at rest Fast, automated data protection + recovery Automated snapshots to cloud Fast online restores and elimination of tape Integrated disaster recovery – lowest cost & complexity

Deduplication and Compression Maximizes storage of ‘hot or warm data’ on-premise for higher IOPS and/or lower response times for application access. Minimizes size of data transfer and storage in Azure Works at the block-level and replaces duplicate data blocks with a meta data map (pointers to the original block) Data is de-duped in the SSD tier and compressed in the SAS tier before being tiered to Azure On-premise data capacity can be increased by 2x – 5x based on the type of data stored Backup de-dupe: Cloud snapshots are differential and thereby eliminate copies of redundant blocks across backups Total data capacity required = 10TB DC A A E Data blocks 5x de-dupe ratio De-duplicated Compressed Metadata map Data blocks + Capacity used = 2TB A B C D EF CB B B F DC A D E DC A C F

CiS Tiering Cloud Integrated Storage (CiS) - StorSimple

Weighted Storage Layout (WSL) Optimized cloud storage access BlockRank™  All volume data is dynamically broken into “chunks”, analyzed and weighted based on frequency of use, age, and others Frequently-used data chunks stored in SSD for fast access Real-time data deduplication enables capacity scalability Less frequently-used data chunks can be:  Optimized and stored on integrated SAS  Optimized, encrypted and stored in the cloud High performance local storage (SSD, SAS) Frequently-used working set data SCSI data from application servers StorSimple Cloud-integrated Storage Infrequently used non-working set data

StorSimple Tiered Architecture SSD Deduplicated SAS Deduplicated Compressed Cloud Deduplicated Compressed Encrypted SSD Linear Tier ABC A B DE C D E DE E

Cloud Security Cloud Integrated Storage (CiS) - StorSimple

Industry leading Security for Cloud Storage Obfuscation Deduplication Compression Data in cloud Deduplicated Compressed Encrypted Application Servers Blocks encrypted with customer key SSL communication: Authentication Metadata Data transfer Local Data Broken into storage blocks, then: Multiple layers of obfuscation through the system Original data is broken into storage blocks (chunks) Blocks are fingerprinted + deduplicated with data from other volumes Blocks are stored in compressed form Encrypt everything before sending to Azure AES-256 CBC encryption is applied before transmission using customer key Additional SSL encryption of all data + meta-data operations with Azure Encryption keys stay only with customer Microsoft/StorSimple doesn’t have access to customer encryption keys AES-256 passphrase keys performed at Cloud configuration step, before volumes are provisioned

Backup/Restore & Disaster Recovery Cloud Integrated Storage (CiS) - StorSimple

Cloud Snapshots… Primary Volume Virtual Tape/ Replication Physical Tape SnapshotOffsite Tape Storage Backup, Restore & DR Today: Inefficient, Complex, Laborious, and Risky Primary Volume Local Snapshots Backup, Restore & DR with StorSimple: Automated, Optimized, Reliable Cloud Snapshots 1.Backup copy of data volume created in cloud 2.Changes to local volume automatically transferred 3.Cloud snapshots mountable for restore Benefits Backup now as easy as snapshots Very fast restores from off-site backups Integrated, easy to test disaster recovery Truly eliminates tape

…Enables Seamless Scalability and Rapid Recovery Cloud Snapshots Enterprise Data Center 1 Enterprise Data Center 2 Connect Many Servers to Cloud Storage and Scale Data Sets with StorSimple Solution Rapidly Recover to Any Data Center, Location- Independent, via Mounting the Cloud Snapshot Production Data

Disaster Recover - Behind the Scenes 1.Configuration import process populates DR appliance with all information from original appliance 2.Registry restore downloads available backup information from the cloud 3.Clone operation fetches volume metadata from the cloud and creates the volume on the DR appliance 4.As and when data is requested, blocks are downloaded from the cloud Benefits Quick restore Download only the required data

Cloud Snapshots: Up to 100x faster RTO Application Recovery Times from Offsite Backups in a Disaster Scenario Recovery Time Primary Data 1 TB5 TB20 TB50 TB100 TB 15 Min. 1 Hour 1 Day 7 Days 30 Days 90 Days Regular Cloud Backup With 100 Mbps WAN Link Tape StorSimple Cloud Snapshots With 50 Mbps WAN Link

Demo Cloud Integrated Storage (CiS) - StorSimple

Cloud Economics Cloud Integrated Storage (CiS) - StorSimple

Cloud Economics: Traditional Storage vs. StorSimple Traditional Storage + Data Protection Architecture Servers Primary Volume Snapshot Disk Array ($100K; Double if Replicated) Media Server ($25K) Disk Backup/ VTL ($100K; double if replicated) Encryption Appliance Physical Tape Infrastructure ($50K) Offsite Vault 50 TB Traditional CapEx: $375K | Support: $75K per Year Traditional CapEx: $375K | Support: $75K per Year Windows Azure + StorSimple CapEx: $0K | Support & Cloud: $55K per Year Windows Azure + StorSimple CapEx: $0K | Support & Cloud: $55K per Year Primary Volume Local Snapshot Servers Extended Primary + Cloud Snapshots to nearby cloud storage service region Hybrid Cloud Storage (StorSimple + Windows Azure)

Cloud Economics: Traditional Storage vs. StorSimple FunctionTraditional Storage Products Traditional Storage Cost Cost with StorSimple/Windows Azure* Primary and Archival Storage Storage Array with Associated Software$100,000 $0 Backup and Disaster Recovery Backup Media Server and Software$25,000 Disk Backup with Deduplication$100,000 Tape Backup Infrastructure$50,000 Storage System for Disaster Recovery Time Objective (RTO) of 1 Week or Less $100,000 Capital Cost for the Customer$375,000$0 Platinum Support Cost (20%/yr.)$225,000$15,000 Cloud Storage Cost$0$150,000 3 Year Customer Cost$600,000$165,000 Other Customer BenefitNone Tape eliminated Ability to use cloud as secondary data center Power/space/cooling savings Administrator time savings 50 TB 24 * Based on ASAP $50K offer over 3 years

…CUSTOMER Solution – Virtual Machine and File Workloads Cloud Snapshots/ Clones Data.Center.XXXX Data.Center.YYYY (Optional) Rapidly Recover to any Data Center, Location-Independent, via Mounting the Cloud Snapshot Windows 2012 Hyper-V Cluster Guest A (running) Guest B (running) Guest C (running) Guest D (running) Guest E (running) Guest F (running) Windows 2012 Hyper-V Cluster Hyper-V Virtual Guest Machines Per Customer (Project)

…CUSTOMER Solution – File and Branch Office Workloads Cloud Snapshots/ Clones Data.Center.XXXX Data.Center.YYYY (Optional) DFS-R (Distributed File System Replication) Rapidly Recover to any Data Center, Location-Independent, via Mounting the Cloud Snapshot Windows 2012 File Cluster File Server Location A File Server Location B File Server Location C File Server Location D File Server Location E File Server Location F Windows 2012 File Cluster

Summary Cloud Integrated Storage (CiS) - StorSimple

StorSimple is Globally Certified and Recognized Windows Server 2012 & 2008 R2 / VMware-ready™ Certified: Only Cloud Storage Solution Recognized Globally for Cloud Storage Innovation

Closing Statement 1.Consolidated primary + archive + backup + DR 2.Significantly better backup and recovery performance 3.60–80% lower TCO versus traditional enterprise storage 4.Faster adoption of hybrid cloud computing Hybrid Cloud Storage (StorSimple/Windows Azure) Provides Major Benefits

Useful Links Microsoft Cloud Integrated Storage Home Rethinking Enterprise Storage E-Book rethinking-enterprise-storage-a-hybrid-cloud-model.aspx StorSimple Chalkboard Talk - Short Video