SANParks 2010 State of readiness briefing to the Portfolio Committee on Tourism March 2010

 2010 strategy  State of readiness  Conclusion  Questions Agenda

SANParks 2010 Strategy  Sustainable Infrastructure Development  Initiatives  Develop accommodation as per Infrastructure Development Plan (IDP)  Implement tented product over event period to be used for Kids in Parks, Honorary Rangers and “Green” low impact product post the event  Progress  IDP new accommodation developed  Proof of concept developed & concept communicated to MATCH.  Match did not buy into the concept and therefore due to the uncertainty of the product being sold it was prudent to shelve the project.  Way forward  Continue IDP implementation  Challenges  Shortfall of budget (despite major progress made in terms of ageing infrastructure)

SANParks 2010 Strategy (Cont) Optimal Occupancies in Parks (over event period)  Initiatives  Approximately 30% of inventory (across many National Parks) was contracted to MATCH (FIFA appointed body for IT systems, marketing and ticket sales) but more than 80% of this was released back to SANParks in February 2010  Progress  Released inventory was opened to the general public on the 4 th of March 2010 and demand was high  Record 1-day sales figures were recorded through the Web Booking channel  Way forward  Work closely with MATCH to optimise opportunities from nights booked by them  Monitor progress and keep public informed on any additional releases (final release planned for mid April 2010)  Challenges  Demand to visit the park during the event supersedes supply

 Retain committed client base  Initiatives  Initially 70% of inventory was sold through traditional reservation channels (together with the longer school holiday this equated to regular June/July supply)  After releases from MATCH (in December and March 2010) this market segment has access to more inventory than is usually the case over June/July school holidays  Progress  More than 80% of all available inventory has been sold  Way forward  Continuous communication to keep the general public informed  Challenges  Communication to general public and keeping the media informed SANParks 2010 Strategy (Cont)

 Optimise Marketing Opportunity and Brand Building  Initiatives  Kuduzela product launched in partnership with FNB  Together with MATCH we’ve developed dedicated brochures on National Parks that was used by appointed tour operators  Progress  The Kuduzela was launched on 14 July As per the FNB media coverage report SANParks received editorial coverage on their brand in extent of R3.4 million  Brochures on the South African National Parks and accommodation offerings were developed and handed out to 45 tour operators representing the following countries: Argentina, Australia, Belgium, Brazil, China, Chile, Colombia, Costa Rica, France, Germany, Japan, Mexico, Netherlands, Russian Federation, South Africa, Sweden, United Kingdom and the USA.  Way forward  Optimise opportunities during the event by providing a memorable experience to anyone that visits the park  Challenges  Popularity of period might result in many people not accommodated in the park – especially foreign visitors SANParks 2010 Strategy (cont)

 Continue to work with MATCH to optimise visitor experience and ensure that logistical arrangements are closely managed.  Task Team is operational  Camps in the Kruger National Park  Virtually fully booked  60% of newly released accommodation (excl camping) sold on the day of release  Task team accountable for implementation of the following areas: State of readiness  Safety and Security  Reservations  Transport and Logistics  Activities  Entertainment Areas  Sponsorships  Legal Support  Concession liaison  Catering  Accommodation  Communication  Marketing  Human Resources  Day visitor management  Technical  Finances  Procurement  Community Liaison  Forex and financial issues  Infrastructure development  Wild card  Park management liaison  Emergency services and disaster management  System administration

Conclusion  SANParks has actively participated by contracting accommodation to MATCH and by working closely with MATCH to create unique offerings  MATCH’ receptiveness for unique products and selling ability has proven to be disappointing  This was identified as a a major risk and SANParks’ 2010 Management Team acted quickly to mitigate against this shortcoming  This resulted in early release of the accommodation which was then offered to the general public  With 3 months to go, 80% + of the accommodation in the Kruger National Park has been sold  Sales of accommodation in other parks are in line with previous years’ June / July school holidays

QUESTIONS?