What’s Happening? Reebok in the news  576598743479090706.html

Slides:



Advertisements
Similar presentations
External Environment in the Asia Pacific Region
Advertisements

Chapter 3 The Organization and Its Environment
How to Make SE Better. Social Enterprise Means Business  Social enterprises are profit-making businesses set up to tackle social or environmental issues.
The External Environment for Strategy Strategic Management Lecture 2 義守大學企管系四年級 B 班
Managing in the Global Environment
Copyright © 2007 Pearson Education Canada4-1 Chapter Four The Marketing Environment with Duane Weaver.
principles of MARKETING
Environment of Marketing
External Analysis. Introduction  Internal analysis helps to identify the core competences of the business, while external analysis, particularly of the.
Chapter 2 Learning Objectives
Copyright © 2005 Pearson Education Inc. The Marketing Environment Chapter 5 Principles of Marketing, Sixth Canadian Edition.
1 Forces in the Organizational Environment Figure 4.1.
A guide for developing a marketing plan Guideline for cultural analysis Guideline for economic analysis Guideline for market audit and competitive analysis.
The Business Environment
Chapter 2: The External Environment: Opportunities, Threats, Industry Competition and Competitor Analysis Overview: The firm’s external environment.
The Marketing Environment and Competitor Analysis
Marketing Environment
External Environment External environments are uncontrollable, multifaceted. They frame your firm’s opps/threats, your strategic options. You must understand.
Analyzing the Marketing Environment Module 4 Dr. Mohamed Zamil AL-Akhtaby.
Define the environment in the context of business Learn the difference between the general environment and the industry Explain how PESTEL analysis is.
INDUSTRY ANALYSIS FULL SERVICE RESTAURANTS BY TEAM PARADIGM PIRATES.
1 12. Customer-Driven Marketing. 2 How Marketing Creates Utility Marketing indirectly influences form utility Three kinds of utility are directly created.
Chapter 8 Unlocking the Business Environment Chapter 8 The External Micro Environment By the end of this chapter you should have a better understanding.
Copyright © 2012 Pearson Canada Inc. 0 Chapter 4 Exploring the External Environment: Macro and Industry Dynamics.
SWOT ANALYSIS.
3.1 © 2007 by Prentice Hall 3 Chapter Achieving Competitive Advantage with Information Systems.
The Microenvironment in an Era of Global Competition
McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved
CHAPTER TWO MARKETING MANAGEMENT: STRATEGY 1. Marketing Management The process of: 1. planning, 2. executing, and 3. controlling marketing activities.
Marketing: An Introduction The Marketing Environment Chapter Four Lecture Slides –Express Version Course Professor Date.
PEST Analysis What is PEST Analysis?
Learning Objectives To learn to identify the different types of environments that affect a firm To learn to identify the different types of environments.
Chapter CHAPTER EIGHT OVERVIEW SECTION 8.1 – OPERATIONS MANAGEMENT Operations Management Fundamentals OM in Business IT’s Role in OM Competitive.
Social Biz Nuts and Bolts Environment Analysis General / External / Internal.
Copyright  2004 McGraw-Hill Australia Pty Ltd PPTs t/a Marketing: A Practical Approach 5/e by Peter Rix Slides prepared by: Joe Rosagrata 2–1 Chapter.
1 Chapter 3 & 4 - The Marketing Environments. 2 The Marketing Environment Consist of the internal (microenvironment) and the external environment (macroenvironment).
Learning Outcomes Define the broad categories of factors that affect the marketing environment Explain the distinction between the microenvironment and.
Marketing Revision– Unit 4
Slide content created by Charlie Cook, The University of West Alabama Copyright © Houghton Mifflin Company. All rights reserved. Chapter Three The Environment.
MARKETING ENVIRONMENT. Marketing environment Marketing environment is defined as the totality of forces that are external to the business and that affect.
Chapter 2: Analyzing the Current Situation The Marketing Plan Handbook Fourth Edition Marian Burk Wood 2-1.
Chapter 5: Strategizing Learning Objectives  See how strategy fits in the P-O-L-C framework  Discuss the concept known as SWOT  Understand how strategies.
Lecture 23 Electronic Business (MGT-485). Recap – Lecture 22 E-Business Strategy: Formulation – Internal Assessment Value Chain Analysis Linkages within.
RT June '981 MARKETING ENVIRONMENT b Company’s Microenvironment b company’s Macroenvironment.
Chapter 1 introduction by Dr.Raafat Youssef Shehata.
The Changing Marketing Environment Chapter 3. The Uncontrollable Environment  This chapter takes an in-depth look at the uncontrollable marketing environment.
PEST Analysis & Porter’s Five Forces Model. PEST ANALYSIS The general environment of an organizations consists of the external conditions that set the.
D EPOPULATION AND URBANIZATION. W HAT ARE THE CAUSES ? Falling birth rates Young people moving off the farms Rural unemployment (in part to mechanization)
Managing in the Global Environment
Customer Relationship Management (CRM)
COMPETITIVE ADVANTAGE UNIT – II. EXTERNAL ENVIRONMENT Any organization before they begin the work of strategy formulations, it must scan the external.
2007 Pearson Education Canada1 Marketing 11 Chapter 2 The External Marketing Environment Lesson 2: Social, Demographic, Environmental, Technological, Legal.
Global Edition Chapter 1 Analyzing the Marketing Environment.
The Global Marketing Environment. Learning Objectives After studying this chapter, you should be able to: Understand the nature of the marketing environment.
PORTERS FIVE FORCES - CLASSIC Your own sub headline Your own footer Your Logo RIVALRY Buyers power Supplier power Barriers To entry Threat of substitutes.
Frameworks For Managing Industry Competition There are 5 forces frameworks for managing industry competition. 1. Intensity of rivalry among competitors.
Principles of management
Principles of Marketing
CHAPTER TWO IDENTIFYING COMPETITIVE ADVANTAGES
3 Collecting Information and Forecasting Demand
The External Environment
CHAPTER 3-THE MARKETING ENVIRONMENT
THE MARKETING ENVIRONMENT
MARKETING MANAGEMENT 12th edition
Managing in the Global Environment
The Marketing Environment
Inter company relations and purchasing policy
The Microenvironment in an Era of Global Competition
Prof. Arjun B. Bhagwat Department of Commerce,
3 Collecting Information and Forecasting Demand
Presentation transcript:

What’s Happening? Reebok in the news  html html 683/terribleproducts# /terribleproducts# Video Term Projects

Chapter 3 & 4 - The Marketing Environments

The Marketing Environment Consist of the internal (microenvironment) and the external environment (macroenvironment).

Company FOUR BASIC CATEGORIES The Micro-environment

Total organization – many different functional areas Interactive Flexible and creative 5 The microenvironment: Company

Business-to-consumer Business-to-business Business –to-Institutional 6 The microenvironment: Customers

The microenvironment: Types of Competition Four general types of competition:  Price  Quality  Time (particular important in services)  Location

The microenvironment: Competition Forces that impact an industry’s competitive environment) Porter’s Competitive Forces: 1. Supplier power 2. Threat of substitutes 3. Degree of rivalry 4. Buying power of the customer 5. Barriers to entry

Alliances Networks Informal partnerships Suppliers Virtual corporations 9 The microenvironment: Collaborators

Company UPSTREAM DOWNSTREAM PRIMARY ACTIVITIES Raw Materials Supplier Components Supplier Service Supplier Transportation company Wholesaler Retailer CustomersCustomers The Value Chain – Exhibit 3.2

Macroenvironment 1. Physical Environment 2. Sociocultural Forces 3. Demographic Forces 4. Science and Technology 5. Economic Forces 6. Political and Legal Forces Consists of SIX broad categories

Exhibit 4-1: Macroenvironment influences on the marketing mix

Macroenvironment: Demography The Canadian Population  Canadian population growth attributed to immigration Migration and Urbanization 1. “Golden Horseshoe” – Ontario 2. Montreal and the adjacent regions 3. B.C.’s lower mainland and southern Vancouver Island 4. Calgary-Edmonton Corridor 51% of Canadians live in one of these four areas; 80% of Canadians are urban dwellers

Profile of the “Average Canadian Consumer” The Changing Canadian Household Single-Person and Single- Parent Households Working Women Family and Household Income A Multi-cultural Population Macroenvironment: Demography

Case: Zoom Airlines Refer to pages 106 – 108 of your textbook.

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.