Page  1 YOUR LOGO Karma Coffee --Promotion mix ---By Group 9 梁晓莹孙雅琪李青云罗韵蘅梁秋菊陈柳青.

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Presentation transcript:

Page  1 YOUR LOGO Karma Coffee --Promotion mix ---By Group 9 梁晓莹孙雅琪李青云罗韵蘅梁秋菊陈柳青

Page  2 YOUR LOGO Advertisement  Direct mail--Use fliers and catalogues We will deliver the fliers and catalogues in front of the building where the businessmen work. Advantage: effective in reaching special targeted people, and inexpensive.

Page  3 YOUR LOGO Advertisement  Outdoor--Posters We post the posters in the metro station and along the way that the businessmen often go to work. Advantage: high visibility and repeated exposure, easily getting the attention of passers-by.

Page  4 YOUR LOGO Personal Selling  Step1: giving questionnaires to those businessmen working round the downtown to find out our prospects  Step2: making a presentation of our products and try to emphasize our specialty.  Step3: receiving any suggestions from our customers and give some free taste to our prospects.  Step4: doing more to follow up our customers’ needs improve our products provide nutritious breakfast along with our coffee in the morning serve a meeting-set meal and break-set meal to our customers with a affordable price

Page  5 YOUR LOGO Sales Promotion  Point-of-sale display We set up display stands on the streets near the office buildings and the provide samples. Advantage: To attract the customers’ attention so that the coffee house can be known. The customers can have a taste of the products.

Page  6 YOUR LOGO Sales Promotion  Coupons We will send coupons to the customers and those who come to the coffee house on the opening day can get a 10% discount. Advantage: To attract customers by offering discount and make the coffee house known.

Page  7 YOUR LOGO Sales Promotion  Premiums Every customer can get a member card. If the customers have had 10 cups of coffee in our coffee house, they could get one free. Advantage: Ensure long-term customers and gain customer loyalty

Page  8 YOUR LOGO