HEALTH CARE NOW BEING PRESENTED IN 3-D BAY AREA PHYSICAL ACTIVITY FORUM JUNE 7TH, 2013 Walk with a Doc.

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Presentation transcript:

HEALTH CARE NOW BEING PRESENTED IN 3-D BAY AREA PHYSICAL ACTIVITY FORUM JUNE 7TH, 2013 Walk with a Doc

This morning 1. The Problem 2. The Story 3. What is Walk with a Doc? 4. Physician Ask

This Morning 5. Who we are 6. Roll-out 7. Marketing 8. It’s ‘free’? Closing Thoughts

The Problem Research out of Michigan Department of Community Health – 153,000 adults/50 states 4 basics to prevent and control diseases  76% Did not smoke  40% Maintained a healthy weight  23% 5 or more fruits and vegetables/day  22% got at least 30 minutes of moderate activity/5 days/week  22%? – new patients in my office (2-5%)  Archives of Internal Medicine April 25, 2005

Healthy Lifestyle 3% ?!?!

1999 Obesity Trends* Among U.S. Adults BRFSS, 1990, 1999, 2009 (*BMI 30, or about 30 lbs. overweight for 5’4” person) No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

The Story Fellowship My ineffectiveness Charade

What is Walk with a Doc? Anatomy of a Walk with a Doc morning Educate – talk, newsletter (90.5%) Exercise – (76.3%) Empower – (67.7%)

What exactly does exercise do?  Yes, obesity but… 40 + diseases Cardiovascular (MI, CVA, CHF) Pulmonary Cancer (breast, colon, GI, blood, lung,…) Endocrine (DM, osteoporosis) Mental Illness (anxiety, depression,…) Migraines Self-Esteem MIRACLE DRUG!!

Your brain on…walking

The Physician Ask 3-5 minute talk 60 minutes being present (weekly, bi-monthly, monthly)

Who we are 501c3 in Columbus, Ohio Gift (breaks down barriers) Hundreds of volunteers and docs around the US (+3) 102 sites (3-6 requests/wk)

Locations Cleveland Clinic (13) Brigham & Women’s Mass General California Medical Association Foundation

Locations Texas Medical Association (pilot) 2 dozen other systems (Scott & White, Baptist Health, etc) CHS (development) (Russia, Canada, India)

Roll-Out Contact thru walkwithadoc.org Short call Send our PDF Toolkit

Tool-Kit

Roll out “5-pack” (Liability form, waiver, LMA, etc) Follow up phone call (park and date) Launch kit (shirts, pedometers, BP cuffs, marketing materials, scripts, etc.) Let’s walk!

Prescription Pads

Marketing Write scripts Posters in the office, community bulletin boards Newsletter Media

Marketing Celebrities Banner at event Local talks

Marketing Facebook, Twitter, etc Hospital (answering machines, ‘PSA’s) Chocolate strawberries

Why’s it Free? Sponsor Co-branding Shoestring

Closing Thoughts

Contact Info