What is Nation Brand?. The World According To...

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Presentation transcript:

What is Nation Brand?

The World According To...

National Branding  Calculated based on: - Citizens - Government - Export - Tourism - Culture & heritage - Investment & immigration

Importance?

Example: Watch

Higher Value

“God Damn Made in China”

It's All About Fame Brand = Fame? Higher branding ranking However, better fame?

So What Now?

Corruption in Public Sector

Human Rights

Environmental Sustainability

Popular Images of Korea

Korea? 1. 11x 2. 7x 3. 4x 4. 2x 5. 1x 1x Kpop Food Friends/Home Divided/Peace Games Technology Beauty Tall buildings Flag Markets Yuna Kim

 Should we keep focus on a few cultural traits such as Kpop and Kimchi to advertise our culture?  Is the role of the government key to increase nation brand?  What is the most important factor that determine nation brand?  Does having a good nation brand mean becoming a developed nation?