L11: Gilded Age: Mass Culture and Mass Consumption An Economic History of the United States Agenda Objective: 1.To understand how and why mass culture and mass consumption emerged out of the Gilded Age. 2.To evaluate the features/attributes and the consequences of this mass consumerism for American society. Schedule: 1.Group Work 2.Whole Class Discussion Homework: 1.Unit Test – Part One Green: Mon 3/16 Purple: Tues 3/17 (Discussion Questions on website!)

Tasks for Today We will break up into small groups and look at a series of advertisements from the 1920s. With your group, discuss: –What is “mass advertising”/ “mass consumption”? –What is “mass culture”? –What role do corporations play in the emergence of “mass consumption” and “mass culture”?