Nutrition Influencers FY 2009 Update. 2 FY2009 Strategy Strengthen beef’s position as a healthful food and as the premier nutritional protein so consumers.

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Presentation transcript:

Nutrition Influencers FY 2009 Update

2 FY2009 Strategy Strengthen beef’s position as a healthful food and as the premier nutritional protein so consumers and influencers feel good about the beef they love

3 Engage in strategic partnerships to influence what they tell members, other health professionals and consumers Build relationships with spokespeople and credentialed media Enlist third-party allies such as the Council for Women’s Nutrition Solutions Educate and provide resources/materials that support inclusion of beef in healthy diets How Do We Reach Nutrition Influencers?

4 “Interesting information that I’ve been reading for the past two years – but no conference has presented. Awesome event!” -Protein Summit attendee Ongoing Brand Enhancement Outreach: Protein Education Local Protein Summits and Webinars More than 200 Attendees!

5 Protein Toolkit

6 Checkoff sponsored two sessions with 2,100 attendees: Aging Boomers: Is Muscle Loss the Silent Epidemic? Optimizing Muscle Metabolism to Enhance Health 3,000 visitors sampled Brand Enhancement ad recipe Supported ADA Foundation Gala Dinner for 1,000 nutrition leaders 6.5 million impressions American Dietetic Association’s Food & Nutrition Conference & Expo

7 IACP Nutrition and Food Science subcommittee newsletter Council for Women’s Nutrition Solutions (CWNS)

8 Distributed nearly 6,000 posters and tear sheets extending MyPyramid and MyPyramid for Kids Distributed more than 5,600 Live Well! tool kits Educational Materials

9 4,100 U-mail subscribers 5,300 unique visitors in FY 2009 MyPyramid materials continue to be most popular U-Mail and BeefNutrition.org

10 Protein topics featured in this year’s program include: Role of Muscle in Health and Disease Sarcopenia and Aging: Dietary and Exercise Countermeasures Protein and Exercise for Weight Management Optimal Protein Intake vs. The Recommended Dietary Allowance The Power of Protein in Treatment of Obesity, Metabolic Syndrome and Diabetes Nutrition Seminar Program