Sales Development Program
Agenda I. Company Overview II. Development & Employment Information III. Career Information IV. Recruitment & Interviewing Process
Company Overview
Unsurpassed and comprehensive portfolio of complementary products and services Nation’s Leading Consumer Promotions Co. Single-source marketing services company whose home-delivered, in-store and on-line media are united under the SmartSource family brand Specializing in customized, integrated marketing concepts and programs Built upon a foundation of strong retail and media relationships Superior knowledge of consumer shopping behavior
Part of the News Corporation Family Twentieth Century Fox Fox Animation Studios 20th Century Fox Home Entertainment 20th Century Fox Television Fox Broadcasting Company News America Marketing News America Publishing Fox Filmed Entertainment News Corporation Fox Television Stations Fox Kids Network Fox Sports Fox News Channel FX Network & fXM HarperCollins Publishers The New York Post The Weekly Standard In-Store FSI Merchandising Services International On Call
News America Marketing Divisions FSI In-Store Merchandising Services On Call International Free-standing inserts Home-delivered sampling Retailer co-marketing Themed events At-shelf couponing At-shelf advertising Cart advertising Aisle advertising Broadcast advertising & promotion Sampling & demonstration services Flexible client- dedicated programs-- short- and long-term Syndicated programs Pre-paid phone cards Interactive telephone applications 800/900 numbers Free-standing inserts In-store advertising & promotion Merchandising services
The SmartSource Product Portfolio SmartSource Floortalk SmartSource Coupon Machine TM SmartSource Shelfvision SmartSource Shelftalk TM Merchandising Services SmartSource Magazine TM SmartSource Radio TM SmartSource Shelftake One TM SmartSource Carts TM SmartSource AdSticks TM SmartSource Aislevision TM
Clients
Retail Partners
Office Locations New York CityLos AngelesChicagoAtlanta DallasNorwalkMinneapolis Toronto
Employment Information
Operating Principles employee development full disclosure inclusive management effective communication maximize the business
Company Culture open door policy to senior management an energetic, accomplished sales staff holiday events and seasonal outings supportive yet challenging team environment community involvement employee awards and recognition
Benefits health care 401K tuition reimbursement flexible spending account plans paid time off paid holidays pension plan
Success Qualities 3.0 minimum cumulative GPA excellent written & verbal skills strong work ethic leadership initiative and follow-through problem-solving skills ability to set priorities attention to detail team player
Training & Career Development Role training, company and industry orientation, technology skills and management development Learn from more experienced ACs and AAs Mentor Program pairing new hires and executives AC lunches with CEO and President Yearly performance management review
Career Information
Sales Development Career Path Communicate between clients & internal departments Participate in sales calls Handle production materials Process orders and contracts Coordinate client presentations Work on an account team with an AD Analyze customer data Recommend advertising markets for accounts and brands account coordinator
Sales Development Career Path Account Coordinator responsibilities Manage selected regional accounts Develop new business clients account associate responsibility
Sales Development Career Path account director Manage national and regional accounts Act as a marketing consultant for clients Manage all aspects of each client’s business Manage an Account Coordinator’s work and development positive attitude
Sales Superstars: Heidi Gray November 1988 Account Coordinator November 1989 Account Associate February 1992 Account Director November 1994 Senior Account Manager July 1996 Group Sales Manager July 1998 Vice President, Group Sales Manager Born: Chicago. IL Current Home: New York City College: University of Michigan, 1988, Sociology a focused and creative team player Heidi’s Timeline
A Day in the Life of an AC 8:00 am Comes in early to set up Deadline Report 10:00 am Works with the Media Department to customize a regional market list to meet a client’s distribution requirements 11:15 am Meets with Layouts to review specs for a client’s SmartSource Magazine ad 1:00 pm Learns of the Company’s weekly performance at the Regional Sales Meeting 2:30 pm Contacts Marketing Services to create a presentation demonstrating benefits of launching a new product with SmartSource programs 4:00 pm Discusses a business contract with Legal that specifies a packaged goods manufacturer’s agreement to place its FSI and In-Store advertising exclusively through News America Marketing Lori Nicholson, University of Michigan, 1998 Political Theory and Latin American History
Management Development Program Career opportunities within the sales support departments offer great opportunities to learn and contribute to the operations of News America Marketing’s $1 billion business Coordinator positions are available in: Event Planning Field Communications Retail Marketing Operations Production Pre-Press Cycle Planning Purchasing Layouts Logistics
Internships Provides a solid foundation and working knowledge of New America Marketing processes, expectation, systems and client relationships open to all majors full-time, entry-level paid positions special summer intern projects potential for future employment available in sales, marketing, media, finance, human resources and operations Requirements minimum 3.0 GPA strong communication skills strong work ethic excellent written and verbal skills initiative & follow-through leadership ability interpersonal skills MS Office, Word, Excel, PowerPoint, systems
Recruitment & Interviewing Process
Interviewing Process Qualified candidates then meet with 7 members of our Executive Committee in NYC Candidates can also interact with their prospective peers and managers Offers based on the unanimous recommendation of the participating Committee members If you have at least a 3.0 cumulative GPA, submit a résumé to News America Marketing If you possess our Success Qualities, a News America Marketing representative then interviews you on campus or at a regional office
On Campus Schedule Information session - October 18th 6:00 - 8:00pm BU 300 Interview date - November 2nd Business Placement Office