MKTG & Job Search Sergio Pizziconi

Plan of the day Plan - Review - Q&A - Farmers Insurance Group’s campaign - Review - Q&A - Farmers Insurance Group’s campaign EXTRA-CLASS work: read Chapter 6, pp & p 213 (cover letter) [mark verb and subject] Chapter 7, [mark verb and subject] Start your CV, also search the net and download the European CV format Start a template of a cover letter as if applying to a position advertized (mainly UK: -ised) on

Review 1/3 Phonology: Vowels: exercises from /i/ to /a/ and from /u/ to / ɒ / (lowering your jaw) from /i/ to /u/ mind driven; puff of air (see IPA chart). Where accent falls is relevant: 1) OBject (n.) – obJECT (v.), 2) if lost, stress the first syllable, you’re likely to sound right. Stress movement shortens/weakens previously stressed vowels (also in writing): proNOUNce  pronunCIAtion Morphology: ADJ+ly  ADV; N+ly  ADJ; V+er  N(s.o./s.t. does V) ;To+N(and most words)  V (google  to google; wow  to wow); V + ance/ence  N (differ+ence, perfom+ance) Adj+ en  V (to make s.o./s.t Adj) Adj(max2syll.) + er  Adj (comparative: more Adj) Adj(max2syll.) + est  Adj (superlative: most Adj) BUT: good – better – best; bad – worse – worst

Review 2/3 Syntax: Verbs: transitive Vs. intransitive (Direct object, Indirect object, Oblique object) (just hints). passive Vs. active (mentioned) AUXILIARY verb for the perfect tenses (actually, aspect) ALWAYS to have (e.g., Things have changed) BUT: passive voice (e.g., Rules were changed by the CEO) or few constructions (e.g., are you finished?) Phrasal verbs. Verb+ ADV or Prep. Typical declarative sentence structure: Subj + Verb +….. Typical negative: Subject + do/does/did + not+ V(base form) Typical question: Do/Does/Did + Subject + V(base form) N.B. When some sort of auxiliary is already in the sentence USE IT instead of adding to do Emphatic statement Subj +do/does/did +V(base form) Skoda is…, Italy/France/Japan is… [WITHOUT article] BUT The United States of America, The United Kingdom, The Netherlands

Review 3/3 Pragmatics: Do not pick on students or class fellows. “See you later.” Language varies across jobs. Think it over before saying “No, this is wrong” Recommended: “Very interesting point/question. Let me point out though that…” or some sort of hedging (softening expression). From formal to informal: Dr. Pizziconi, your course is interesting [NOT: his/her] Sergio, your course is interesting “On a first name basis” “May I call you Sergio?” Tools: Also, the financial and legal dictionaries within and the Idioms section

Course organization -University home page: details?username=serpizzhttp:// details?username=serpizz -Facebook page -Posts, surveys, material -Structured lexicon: maps -The portfolio: procedures -Now-Here English Island (on Tue, white kerchief)

FOEs 1/2 - Information (uncountable: much information NOT many informations) - Economy Vs Economics - Frequent (a bar, a restaurant) Vs attend (a course/program/school) - I study English Vs I study the English language - I’m graduated FROM Aversa high school I graduated FROM/AT Aversa high school - Such as (listing examples) as (in the function of) - Comparison and manner: As (+entire clause) like (+noun) -Wal-Mart is one of the largest employers in the US. In fact it’s the largest (  A dire il vero) -Industry usually means productive sector. Plant, factory (are the words for the place where things are manufactured)

FOEs 2/2 When a word is not used because of its meaning but as a word to be dealt with, mark it somehow: The verb can expresses…; The verb “can” expresses…; The verb can expresses What’s wrong in the sentence below? – Is more correct to use “may” to mean permission. Io sono d’accordo  I agree with+N/ to +Vbase form (clause)…. [NOT: I am agree] A Facebook page is/isn’t useful to keep in touch [NOT for to keep in touch]

Exercise from the A-L session Explain in maximum three lines, the following exchange: A: Can I go to the bathroom? B: Yes, you can but you may not An ANSWER: Subject A asks subject B for permission to go to the bathroom (“Can I go…”). Subject B states that A is able to go because s/he has the ability to walk to the bathroom (“you can”). Subject B, however, does not grant permission to go (“you may not”).

Reading: Supermarket Strategies After the reading, explain the connection between the following concepts: – Differentiate: our company is different from the competition/ from competitors – Diversify: within our company, we create new products (maybe variations), new distribution channels – Channel cannibalization: new channels (products) do not add new buyers/customers, they move them from older channels (products)

Farmers Insurance Campaign Clip 1 Jack-in-the-box Clip 1 Clip 2 Hail-stone Clip 2 Clip 3 Maze Clip 3 What is the goal of the campaign? What does the register contrast convey? What words/textual features convey the contrast? OR What conveys the contrast? As usual, try to transcribe the dialogs as a comprehension exercise Watch out for the grammar in these questions. Look at Verb, subject, and the function of what

Before new readings Prepare a piece of paper, say the size of a “spilletta” with these items: Last name, first name, student ID# Xxxxxxxxxxxxxxx xxxxxxxxxxxxxxx Circle of modalities Numbered sentences

Modalities and few other functions obligation permission ability possibility willingness command polite request likelihood necessity futurity hedging advice

Numbered sentences 1/2 1.I would not say that Tom was rude, simply he might have been too direct. 2.Could you help me with this tax statement form? 3.Would you go to Wal-Mart with me ? 4.Can you read this for me? 5.Can I have another cup of coffee? 6.May I call you later in the evening? 7.You should go talk to your success coach. 8.You might ask for an extension. 9.You might should oughtta do that. 10.I might could do that. 11.You must submit your papers on time.

Numbered sentences 2/2 12.Last week he said he would finish the work by Saturday. 13.You will go to class everyday! 14.[discussing the answer to a multiple choice question] It must be C. 15.[discussing the answer to a multiple choice question] It would be C. 16.[discussing the answer to a multiple choice question] It could be C. 17.[discussing the answer to a multiple choice question] It will be C. 18.[discussing the answer to a multiple choice question] It should be C.