Knowledge Generation and Communication www.espa.ac.uk.

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Presentation transcript:

Knowledge Generation and Communication

Academic Impact

Generating Evidence

How Scientists Communicate Environmental Issues

ESPA making Impact

Winning Hearts and Minds Mikoko Pamoja Kenya –2,490 community members are benefitting from an innovative carbon credit scheme supported by ESPA research. –A 20 year contract. worth US$ 17,000 this year. –The communities decided to invest in education for 2014.

Key Messages Answer the right question for the right people! Become smarter about communicating positive messages on how the environment contributes to social and economic development / progress / results. Understand your audience and what they need. –You may need to provide additional evidence from outside your programme / organisation!