Eastman Kodak A profile

Brief History 1879 – Dry plate technology invented. 1884 – George Eastman – Eastman Dry Plate and Film Co. 1884 - Negative paper invented. 1885 – First Transparent film. 1888 – First ‘Kodak’ camera – “you push the button, we do the rest” 1891 – First Daylight loading camera. 1892 – Eastman Kodak formed. 1896 – Motion picture film, X-rays 1900 – Brownie Camera

Mission To be the world leader in imaging. Objectives: Move away from Film to Digital products Increase market share Reduce costs, inventory Expand markets around the world

Business Units Consumer Digital Imaging Group (CDG), Film, Photofinishing and Entertainment Group (FPEG), and Graphic Communications Group (GCG).

BCG Matrix

Financial Performance

Quarterly Revenue

Quarterly Income

Competition: Fuji Financial Performance? Graphs?

Marketshare Film Down from near monopoly to about 70% in film. Competitors – Fuji, Agfa Digital Market Share?

SWOT Strengths Weaknesses Research division Quality Brand Recognition Lumbering giant? $144K per employee, vs. $385K at FUJI

SWOT (continued) Opportunities Threats Digital imaging Competition in digital market Economy Terrorism – less tourism, less photography.

Community Minorities, homeless women, education Recycling Sponsorship of various projects – National Geographic, etc.

Future Outlook ?