Fruitvale Village (Oakland, CA.) TOD Case Study

Fruitvale settled by German immigrants in the late 1800’s who planted various fruit orchardsFruitvale settled by German immigrants in the late 1800’s who planted various fruit orchards By 1909 had become so affluent it was annexed by OaklandBy 1909 had become so affluent it was annexed by Oakland By 1945 (due to wartime economic growth) had become Oakland’s “second downtown”By 1945 (due to wartime economic growth) had become Oakland’s “second downtown” Large numbers of African Americans and Spanish speaking people move to Fruitvale as war industry workersLarge numbers of African Americans and Spanish speaking people move to Fruitvale as war industry workers By 1950 factories and war time temporary housing had closed and/or dismantledBy 1950 factories and war time temporary housing had closed and/or dismantled With highway construction and military people receiving subsidized mortgages, the more affluent residents left and the remaining businesses followedWith highway construction and military people receiving subsidized mortgages, the more affluent residents left and the remaining businesses followed By the mid 1960’s Fruitvale decline had hit rock bottomBy the mid 1960’s Fruitvale decline had hit rock bottom

Population of Fruitvale 53,000 47% foreign born 47% foreign born 10% have a college degree

Per capita income is under $12,000 a year ¼ of the population live below poverty level ¼ of the population live below poverty level

Spanish speaking unity council created in 1964, incorporated in 1967 and become 501(c)(3) in 1968Spanish speaking unity council created in 1964, incorporated in 1967 and become 501(c)(3) in 1968 Started small, cleaning streets and creating a crime watch programStarted small, cleaning streets and creating a crime watch program Could not get mayor’s attentionCould not get mayor’s attention Elected a Spanish speaking city council member during the next election, got out the vote, Mayor noticedElected a Spanish speaking city council member during the next election, got out the vote, Mayor noticed Got planning moneyGot planning money Started a façade programStarted a façade program

BART built a Station BART built a Station

Elevated tracks through the community Fruitvale site prior to TOD effort

1991 BART decides to replace the large surface parking lots with a large multi-story parking garage1991 BART decides to replace the large surface parking lots with a large multi-story parking garage A spontaneous neighborhood protest got the attention of BART, City, State officialsA spontaneous neighborhood protest got the attention of BART, City, State officials 1992 A planning study recommends a mixed use development that would link BART Station with International Boulevard1992 A planning study recommends a mixed use development that would link BART Station with International Boulevard 1992 The Unity Council decides to become a non-profit developer1992 The Unity Council decides to become a non-profit developer

1997 Phase 1 Las Bougainvilleas 180 units of affordable senior housing

January 2002, after 10 years and 30 different funding sources construction began

47 (100%) affordable housing units on 3rd and 4th floors

45,000 sq.ft. of retail and restaurant space on 1st. floor lining walkway out to International Boulevard

Public art, water, lighting and landscaping along walkway

12 th Street was narrowed to 2 lanes with changes in pavements, lighting and pillars to highlight the pedestrian crossing

Connecting paseo out to main street

Large Senior Center 2 nd floor

New branch library 2 nd floor

No National retail chains allowed

The Library, Childcare and Senior Centers serve as important anchors to the development

The Dia de los Muertos festival drew 70,000 people last year

BART Station also serves as an intermodal center connects with 8 local bus routes

250 units over the next 5 years

Phase II will include townhouse units