Leading Out of Crisis: Strategies to Reposition an International NGO for Success David C. Harvey President & CEO March 1, 2012
Objectives The Adult Literacy Crisis ProLiteracy Leading a Turnaround
The Adult Literacy Crisis 140,000 in CNY Over 30 Million in US Below Basic Over 900 Million Globally
Improving Literacy Rates is about Social Change Reducing Poverty Skilled Workforce/Global Competitiveness Improving Health Outcomes Reducing Crime
What ProLiteracy Members Do Basic Reading, Writing, Math ESL & GED 1 on 1 Tutoring, Small Group Instruction, Classroom Trained Volunteers, Paid Teachers Citizenship
ProLiteracy Merged Organization in 2002 National & International Membership Organization 1200 US CBO Members 52 Partners in 31 Developing Countries New Readers Press
External Strategic Direction Enhancing Advocacy Work in Washington Raising Awareness of Literacy Crisis Forming New Private & Public Partnerships
Internal Strategic Direction (A Turnaround Operation) Improve Finances & Administration, Reduce Debt Restructure Organization Eliminate Hierarchical Structure Engage Line Staff & Form New Strategic Plan Change Work Culture & Environment
Classic Turnaround Stages Assess Viability/Diagnose Problems Stabilize & Develop Strategy Financial Restructuring Implementation & Monitoring Last Mile Changes
Adult Literacy Field 2007 Lack of Awareness Some Federal Programs Eliminated Poor Compensation Levels, Increasing Demand Poor Training/Certification Lack of Effective Advocacy Private Sector Funding Flat/Reducing Factionalized Field
ProLiteracy 2007 $3.2 Million of Debt $1.2 Million Deficit in Preceding Year Senior Staff Silos, Males Over Age 55 (1 Exception) Duplication & Staff Redundancies Low Morale of Staff Poor Performing Programs Board of Directors Ill-Informed
Adult Literacy Field 2012 Some Increase in Media Coverage No Federal Funding Cuts (Yet) Increasing Demand, Some Programs Closing State Budget Cuts National Coalition Restructured, House Adult Literacy Caucus Formed New National Conference with Nontraditional Partners CONFINTEA Conference
ProLiteracy 2012 $1.4 million in debt, Value of Endowment Up Balanced Budgets for 4 Years Silos Reduced, Morale Improving Headquarters Moving to Westside Active DC Office New Program Directions/New Grants Communications Trackrecord Leaner Staff Board Highly Engaged
Key Questions/Discussion 1.What defines effective personal and organizational leadership during a crisis? 2.How do you promote staff accountability and initiative in a “shuttered” work culture? 3.How do you increase resources in a down economy?