Marketing & Advertising. Contents Marketing definition Branding and Packaging Marketing mix Market research Market segmentation Advertising Advertising.

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Presentation transcript:

Marketing & Advertising

Contents Marketing definition Branding and Packaging Marketing mix Market research Market segmentation Advertising Advertising Agency Control Over Advertising

Marketing definition Marketing is the activity of trying to sell a company's products by advertising, using attractive packeges etc.

Branding and Packaging They are very important because thank to them people recognise the products.

Marketing mix It's made up of 4 parts: Product Price Promotion Place

Market research process There are 4 process: Identify the problem Set objectives Gather data Analyse data

Market segmentation The categories are Age Gender Culture Income Lifestyle

Advertising The type of advertising are: Print advertising Tv advertising Radio advertising On-line advertising

Advertising Agency It selects the medium to be used and it writes and designes the advert.

Control over advertising The non-profit organization, Alliance, promotes self-regulation. Avertising should be legal, decent, honest and truthful.

This project was made by Andrea Usai Serena Vicario Alessia Baroni