Role Play: Toy Company Intern Chapter 2 – Basic Marketing Concepts The DECA Connection Contact: Nicole Smith

Situation  Assume the role of an intern in the marketing department of a consumer product manufacturing company that specializes in toys and electronic games. A new electronic game is being developed and the Research & Development Director has asked for your input. You are to meet with the R&D Director in fifteen minutes.

Activity  You must decide what you will tell the R&D Director about the strategies to use for product, place, price, and promotion decisions (the four Ps) of the marketing mix. In your presentation include consideration of the product’s consumers and customers, as well as concepts such as target marketing and market segmentation.

Evaluation  You will be evaluated on how well you meet the following performance indicators: Define target marketing Explain the different between consumers and customers Explain the role of market segmentation Explain marketing mix strategies Demonstrate appropriate creativity