Birth Dates Population Expected Education Formative Experiences Formative teen global experiences Wars Music Heroes Popular saying Characteristics Perception.

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Presentation transcript:

Birth Dates Population Expected Education Formative Experiences Formative teen global experiences Wars Music Heroes Popular saying Characteristics Perception THE GENERATION GAPS

THE GENERATION GAPS -- Title: “The Greatest Generation” Birth Dates Population Expected Education million High School

Formative Experiences Rural lifestyle Church Extended family

Formative Teen Experiences The Great Depression

Wars World War II

Music and Movies

Heroes

Saying:No sweat Characteristics: Loyal, hard working, patriotic, traditional

Perception:We

The Generation Gaps – Title: Boomers Birth Dates Population million Expected educationCollege degree

Formative experiences Space Race Dr. Spock Affluence

FORMATIVE TEEN EXPERIENCES: The Civil Rights Movement

Formative teen Global experiences “The 60’s” Watergate American power

Vietnam War Protests

Wars Vietnam Cold War

MUSICROCK AND ROLL

“Heroes”

Saying:NO PROBLEM Right On!

The Generation Gaps – Generation X Population: 46 million Expected Education College + Birth Dates

This was the first generation of “latchkey” kids, exposed to lots of daycare and divorce. Known as the generation with the lowest voting participation rate of any generation, Gen Xers are arguably the best educated generation with 29% obtaining a bachelor’s degree or higher (6% higher than the previous cohort). And, with that education and a growing maturity they are starting to form families with a higher level of caution and pragmatism than their parents demonstrated.

Characteristics: Causes independent, cause oriented, self centered, live to work.

Perception:

Perception

The Generation Gap -- Millineals (Generation Y) * Population – 80 million Education:Life long learner CBS News

Formative Experiences Latchkey kids Divorce

Clinton scandal Tolerance Formative teen experiences

Formative Teen Experiences Information Explosion

No one is a loser. Everyone gets a “trophy.”

Wars Gulf War

Music Rap Alternative

Heroes

Saying

Characteristics Technologically isolated Expects the easy life Busy Morally ambivalent

Characteristics Peer oriented

It’s about US

HOW ABOUT YOU!

Formative teen global experiences

Music Retro Diverse styles

SAYING:Whatever

Characteristics Technologically isolated Expects the easy life Busy Morally ambivalent

PERCEPTION: US

And now, for your generation! What does the future hold for you?

Wars 9/11 and terrorism Iraq War Embedded journalists