TRANSFORMING YOUR ORACLE ENVIRONMENTS

MAINTAINING ORACLE ENVIRONMENTS SAY TIME SPENT ON ONGOING DATABASE MANAGEMENT INHIBITING COMPETITIVENESS SAY TIME AND COST OF ONGOING DATABASE MANAGEMENT PREVENTING FUNDING OF INNOVATION Which Areas Would You Like To Invest More? 39 % Migrating Or Upgrading Databases 39 % Database Consolidation 36 % Upgrade Hardware & Processors 34 % Research New Oracle Features Source: 2014 IOUG IT Resource Strategies Survey

RUNNING MIXED ENVIRONMENTS MULTIPLE SILOS OF DATABASES & APPLICATIONS MULTIPLE VERSIONS OF DATABASES & APPLICATIONS COMPETING IT OPERATIONAL NEEDS (Performance, Backup, Data Availability & Protection) Oracle11gOracle12cSQL ServerSharePointExchangeSAP

EMC VIRTUAL INFRASTRUCTURE Oracle11gOracle12cSQL ServerSharePointExchangeSAP SERVER NETWORK STORAGE GREATER EFFICIENCY & CONTROL WITH LOWER TCO MANAGEMENT AUTOMATION VIRTUALIZATION

CUSTOMERS ARE SEEING THE BENEFITS 100 % VIRTUALIZED ORACLE & MICROSOFT Reduced Hardware Costs by 80% 99 % VIRTUALIZED ORACLE & MYSQL Reduced Hardware Costs by 90% 90% VIRTUALIZED ORACLE & MICROSOFT Reduced Hardware Costs by 92% 90% VIRTUALIZED ORACLE & MICROSOFT Enabled 2x Growth with Same IT Staff

100% VIRTUALIZED ORACLE REDUCES INFRASTRUCTURE COSTS BY 80% “With EMC and VMware our hardware costs are one-fifth of what they were. Just virtualizing our ERP alone netted us about a half-million dollars in savings per year and decreased our support requirements by 30 percent.” JEFF FRANZ-LIEN Manager of Infrastructure Services 1 HOUR Virtualized Oracle, SQL Server & exchange Time to recover Oracle Environment vs. 1 week before VMware 100 % IT staff consumed with identifying & resolving issues across separate platform environments Time to recover Oracle systems taking ~1 week CHALLENGESRESULTS

99% VIRTUALIZED ORACLE REDUCES PHYSICAL SERVERS BY 90% “When we’re paying Oracle license fees per CPU, cutting down the number of physical servers decreases our overall Oracle licensing expense significantly.” ANGELIQUE GIBSON Director of IT Operations 1 MINUTE Virtualized Oracle and MYSQL databases Time to complete new orders for 80% of customers Reduction in Oracle database servers 99 % Tremendous growth caused surge in transactions of 20– 40% Spikes in demand straining database utilization causes ordering delays CHALLENGESRESULTS 89 %

90% VIRTUALIZED ORACLE REDUCES SERVERS BY 92% “EMC was a great resource that gave me confidence every step of the way as we virtualized Oracle. Not only did the EMC people have deep expertise about virtualized Oracle environments, but they collaborated with an Oracle team to test it all before cutting over.” MARK SMITHEY VP Technology Services 92 % FASTER Virtualized Oracle & Exchange Reduction in physical servers Deployment of new Oracle servers 90 % Lean IT staff was struggling to keep up with growth of the business Server sprawl was impacting time to deliver new IT services CHALLENGESRESULTS 99 %

90% VIRTUALIZED ORACLE SUPPORTS 2x GROWTH WITH SAME HEADCOUNT “Since we started virtualizing with VMware, we’ve done a lot of consolidation and shutting down of systems. We’ve gone from 150 to 300 servers and still haven’t had to hire additional staff to manage them.” NORM PEARSON Engineer 90 % LESS Virtualized Oracle and SQL Server databases Growth with no additional headcount Utilization on Oracle database servers 90 % Doubling of storage capacity driving up hardware and maintenance costs Existing infrastructure struggling to support new application requirements CHALLENGESRESULTS 2X

EMC: THE #1 CHOICE FOR ORACLE 18+ Year Alliance With Joint Technology & Support Centers More Oracle Deployed On EMC Than Any Vendor (IDC) EMC & Oracle Announce New 12c Integrations at OOW 2013 EMC Global IT Virtualizes Over 90% Of Oracle, Microsoft & SAP Systems

18+ YEAR EMC & ORACLE PARTNERSHIP INTERNAL PRODUCTION: EMC IT 100% Virtualized Oracle SUPPORT CENTERS: Dedicated Joint Support Centers Worldwide BEST PRACTICES & SOLUTIONS: 30+ EMC Proven Solutions For Oracle PRODUCT INTEGRATION: Joint Oracle 12c Integrations TECHNOLOGY CENTERS: Oracle & EMC Facilities Worldwide ENGINEERING VALIDATION: Leading Oracle Beta Test Partner 80,000+ JOINT CUSTOMERS

EMC #1 IN STORAGE FOR APPLICATIONS ORACLE SAP EXCHANGE VDI HOME DIRECTORIES SHAREPOINT ANALYTICS Source: IDC, Storage Users Demand Study Fall Edition: Customers Still Want Choice, #234651

NEW EMC & ORACLE 12c INTEGRATIONS — ANNOUNCED AT ORACLE OPEN WORLD 2013 — Integration With New Monitoring Plug-Ins Integration For Rapid Oracle 12c Provisioning Integration For Oracle 12c RMAN With EMC Data Domain

EMC IT TRANSFORMATION RESULTS: 2004–2012 SAP | ORACLE | MICROSOFT Source: ESG IT Audit Report: EMC IT - Leading The Transformation, March 2013 $ 21.7 B $ 8.2 B 60 K 24 K 6 PB 3 PB 92 % 15 % 80 % 58 % EMC REVENUE EMPLOYEESSTORAGEVIRTUAL IT MAINT. SPENDING

REDUCING TIME & COST RUNNING ORACLE OPTIMIZE ORACLE INFRASTRUCTURE Reduce Oracle TCO By 26-38% And Maximize Quality Of Service & Agility For IT MAXIMIZE DBA PRODUCTIVITY Give DBAs 30-50% More Time To Focus On Value-Add Activities

OPTIMIZE ORACLE INFRASTRUCTURE MAXIMIZE DBA PRODUCTIVITYNEXT STEPS SERVER NETWORK STORAGE PERFORMANCE Optimize For OLTP, DW & Mixed Workloads AGILITY Deploy New IT Services Faster Without Disruption TCO Multi-Year Hardware, Software & Maintenance ORACLE

MAXIMIZING ORACLE PERFORMANCE ORACLE EMC SERVER FLASH BLOCK & FILE EMC TIERED STORAGE MORE IOPS LESS LATENCY 3x3x 10 x OPTIMIZE ORACLE INFRASTRUCTUREMAXIMIZE DBA PRODUCTIVITYNEXT STEPS

PERFORMANCE WHERE IT’S NEEDED THE MOST SERVER FLASH: Dramatically Reduces Response Times & Boosts Performance TIERED STORAGE: Optimizes Performance For OLTP, DW & Mixed Workloads EMC XtremCache EMC FASTVP Tier 1 Tier 2 Tier 3 Tier 1 Tier 2 Tier 3 35MS MS BaselineXtremCache Response Times (MS)Array Workload (IOPS) TPMArray Workload (IOPS) BaselineFAST VP FAST Cache+ FAST VP K 220K 304K 10x Less Latency 3x MORE IOPS OPTIMIZE ORACLE INFRASTRUCTUREMAXIMIZE DBA PRODUCTIVITYNEXT STEPS

PERFORMANCE WHERE IT’S NEEDED THE MOST SERVER FLASH: Dramatically Reduces Response Times & Boosts Performance TIERED STORAGE: Optimizes Performance For OLTP, DW & Mixed Workloads EMC XtremCache EMC FASTVP Tier 1 Tier 2 Tier 3 Tier 1 Tier 2 Tier 3 35MS MS BaselineXtremCache Responose Times (MS)Array Workload (IOPS) TPMArray Workload (IOPS) BaselineFAST VP FAST Cache+ FAST VP K 220K 304K 10x Less Latency 3x MORE IOPS #1 Combined Oracle OLTP & Data Warehouse Performance 3.7M READ IOPS 21TB DATA LOADS 32 GB/S THROUGHPUT OPTIMIZE ORACLE INFRASTRUCTUREMAXIMIZE DBA PRODUCTIVITYNEXT STEPS

REDUCES ORACLE DATABASE QUERIES TIMES “Let me give you some perspective as to how XtremCache is doing. We have never had performance issues with Siebel. Oracle, on the other hand, needed a helping hand. We deployed XtremCache on the Oracle database server and the business is now asking us why Siebel is so slow. XtremCache = more campaigns = more donations = more money to scientists to fight cancer. XtremCache = good.” MICHAEL BRIGGS Head of Infrastructure 4X MORE Reduction in database query times Database query times One petabyte of data growing at 30%/year straining storage systems Complex queries taking longer than necessary; opening an taking 30 seconds CHALLENGESRESULTS 10X

MORE ORACLE PERFORMANCE WITH LESS STORAGE “Especially during peak loads, for example, when preparing quarterly financial statements, EMC’s Unified Storage system proved more than five times faster than the previous storage system. It’s a completely new paradigm for us.” FRANK MULLER IT Manager 5X BETTER Performance for financial reporting Disk drives needed to manage Oracle infrastructure Exceeded current storage capacity limitations Performance bottlenecks a major issue CHALLENGESRESULTS 50 % LESS

MORE ORACLE IOPS WITH FASTER DATABASE RESPONSE TIMES “The VMAX 10k is optimized for mission- critical applications and delivered a superior solution that helped mitigate risk as we migrated to Oracle. EMC also brought impressive Oracle expertise to the table, working with us at a very detailed level to optimize the environment.” DON O’SHEA CIO 3X MORE Oracle I/O Oracle response times Consolidated 140 legacy applications to Oracle global infrastructure Needed to ensure day- to-day operations would be served without disruption CHALLENGESRESULTS 33 % BETTER

OPTIMIZE ORACLE INFRASTRUCTURE PERFORMANCE Optimize For OLTP, DW & Mixed Workloads AGILITY Deploy New IT Services Faster Without Disruption TCO Multi-Year Hardware, Software & Maintenance ORACLE SERVER NETWORK STORAGE OPTIMIZE ORACLE INFRASTRUCTUREMAXIMIZE DBA PRODUCTIVITYNEXT STEPS

VMWARE NETWORK STORAGE 50 % OR MORE VIRTUALIZED TODAY VIRTUALIZATION OF ORACLE IS ACCELERATING ORACLE OPTIMIZE ORACLE INFRASTRUCTUREMAXIMIZE DBA PRODUCTIVITYNEXT STEPS

IMPROVING IT AGILITY FOR CUSTOMERS NEW APPLICATIONS IN WEEKS Versus Months for Oracle RAC Databases NEW APPLICATIONS IN 2-3 DAYS Versus Months for Oracle & Microsoft NEW ORACLE SERVERS IN 30 MINUTES Versus Months for Oracle & Microsoft NEW ORACLE SERVERS IN 1 HOUR Versus Weeks for Oracle & Microsoft OPTIMIZE ORACLE INFRASTRUCTUREMAXIMIZE DBA PRODUCTIVITYNEXT STEPS

VMWARE & ORACLE: KEY POINTS ORACLE SUPPORTS USE OF VMWARE Support Position For Oracle Products Running on VMware Virtualized Environments [ID ] Oracle Support will assist customers running Oracle products on VMware in the following manner: Oracle will only provide support for issues that either are known to occur on the native OS, or can be demonstrated not to be as a result of running on VMware. If a problem is a known Oracle issue, Oracle support will recommend the appropriate solution on the native OS. For Oracle RAC, Oracle will only accept Service Requests as described in this note on Oracle RAC and later. PERFORMANCE NO LONGER AN ISSUE Average Oracle database fits easily in a VM vSphere Oracle CPU MEMORY DISK IONETWORK IO 2-4 CPU 4% Utilized 4-5 GB 50% Utilized 1,200 IOPS2MB/S 320 vCPU1TB1,00,000TB400GB/S OPTIMIZE ORACLE INFRASTRUCTUREMAXIMIZE DBA PRODUCTIVITYNEXT STEPS Support statement on Oracle.com and Vmware.com

VMWARE OPTIMIZES ORACLE LICENSES Run the same amount of Oracle on fewer CPU cores 8 RISC Servers 2 Single-Core Processors 16 Licences 2 Servers 2 Quad-Core Processors x 0.5 Intel Multiplier 8 Licences NEW CORES OUT PERFORM OLDER CPUS ENVIRONMENT NOW HAS FALLOVER ORACLE LICENSING COST REDUCED 50% VIRTUALPHYSICAL OPTIMIZE ORACLE INFRASTRUCTUREMAXIMIZE DBA PRODUCTIVITYNEXT STEPS

VIRTUALIZED ORACLE RAC ENABLES NEW APPLICATION DEPLOYMENT IN ONE WEEK “In the 14 years that I’ve been partnered with EMC we have never suffered a data outage related to EMC technology. I wish I could say that for my other vendors.” MICHAEL LOCK Enterprise Infrastructure Architect ZERO DOWNTIME Related to EMC technology in 14 years of partnership To deploy new Oracle systems versus six months 20–25% data growth for mission-critical Oracle RAC databases Time to deploy new IT services taking months CHALLENGESRESULTS ONE WEEK

VIRTUALIZED ORACLE & MICROSOFT ENABLES NEW APPLICATION IN 2–3 DAYS “The old process of acquiring hardware and software to support new applications would take months. Now with VMAXe and VMware, we can deliver in two or three days. That means our students benefit from the very latest information and tools, so they’re better prepared to be successful when entering the workforce.” LINK ALANDER CIO TWO DAY Virtualized Oracle, Microsoft Exchange & SharePoint To deploy new Oracle systems versus months Exponential growth in student population straining IT infrastructure Time to deploy new IT services taking months CHALLENGESRESULTS 97 %

100% VIRTUALIZED ORACLE DELIVERS NEW SERVICES IN 30 MINUTES “Without EMC and VMware, it would’ve been overwhelming to transition to virtualization, disaster recovery, data deduplication, and a huge Oracle rollout. We’ve done all this with two people and only now we’re looking at expanding our staff.” ORACLE APPLICATIONS ADMINISTRATOR 30 MINUTES Virtualized Oracle, SQL Server, Exchange & SharePoint To deploy new Oracle systems vs. weeks 3x more data impacting IT costs & data center space Taking weeks to deploy new IT services CHALLENGESRESULTS 100 %

100% VIRTUALIZED ORACLE ENABLES NEW SERVICES IN ONE HOUR “In the past it was costly. We would have to acquire a big machine, and it could take weeks to deliver a new Oracle server. Now a person can do it in an hour with no additional equipment so the business can move much faster to service our customers.” DENNIS ROBINSIN Director of IT ONE HOUR Virtualized Oracle, SQL Server & SharePoint To deploy new Oracle systems versus weeks Acquired nine companies in 10 years leading to huge surge in growth Time to deploy new IT services taking weeks CHALLENGESRESULTS 85 %

VIRTUALIZATION OF ORACLE & FLASH WITH FAST VP REDUCES ORACLE TCO AND REDUCES ORACLE DATABASE LICENSE SPEND 3 Year HW/SW/Maintenance Physical Servers No Flash Standard Memory Vmware 20% Flash & FAST VP Optimized Memory $5.3M $3.9M 26 % LOWER TCO Hardware, Software & Maintenance Source: Wikibon, April 2013, Virtualization of Oracle Evolves to Best Practice for Production Systems OPTIMIZE ORACLE INFRASTRUCTUREMAXIMIZE DBA PRODUCTIVITYNEXT STEPS

REDUCED ORACLE LICENSE SPEND THROUGH SERVER CONSOLIDATION “When we’re paying Oracle license fees per CPU, cutting down the number of physical servers decreases our overall Oracle licensing expense significantly.” ANGELIQUE GIBSON Director of IT Operations ONE MINUTE Virtualized Oracle and MYSQL databases Time to complete new orders for 80% of customers Reduction in Oracle database servers Tremendous growth caused surge in transactions of 20–40% Spikes in demand straining database utilization causes ordering delays CHALLENGESRESULTS 99 % 89 %

REDUCED PHYSICAL SERVERS AND ORACLE LICENSING SPEND “We have virtualized Oracle and because of that we have significantly reduced the amount of licenses we need, as well as associated licenses costs. If you virtualize and run Oracle on the same physical core you don’t have to pay extra money, which means that the savings can be substantial.” ANDRE MAIER System Architect 10X FEWER Virtualized Oracle infrastructure with EMC VNX & VMware Physical database servers required Tremendous growth caused surge in transactions of 20–40% Spikes in demand straining database utilization causes ordering delays CHALLENGESRESULTS 99 %

VIRTUALIZATION OF ORACLE & FLASH WITH FAST VP REDUCES ORACLE TCO AND REDUCES ORACLE DATABASE LICENSE SPEND 3 Year HW/SW/Maintenance Physical Servers No Flash Standard Memory Vmware 20% Flash & FAST VP Optimized Memory $5.3M $3.9M $4.39M $2.74M 38 % SAVINGS ON ORACLE LICENSING Source: Wikibon, April 2013, Virtualization of Oracle Evolves to Best Practice for Production Systems OPTIMIZE ORACLE INFRASTRUCTUREMAXIMIZE DBA PRODUCTIVITYNEXT STEPS

OPTIMIZE ORACLE INFRASTRUCTURE PERFORMANCE Optimize For OLTP, DW & Mixed Workloads AGILITY Deploy New IT Services Faster Without Disruption TCO Multi-Year Hardware, Software & Maintenance ORACLE SERVER NETWORK STORAGE OPTIMIZE ORACLE INFRASTRUCTUREMAXIMIZE DBA PRODUCTIVITYNEXT STEPS

VBLOCK SYSTEMS SIMPLIFY ORACLE INFRASTRUCTURE ORACLE SERVER NETWORK STORAGE WAY TO: Deploy, Manage & Support OPTIMIZE ORACLE INFRASTRUCTUREMAXIMIZE DBA PRODUCTIVITYNEXT STEPS

IT STANDARDIZATION ON THE RISE What Strategies Are You Employing To Reduce Time & Money Spent On Ongoing Database Management? STANDARDIZING OF IT INFRASTRUCTURE INCREASING DATABASE OR DATA CENTER AUTOMATION VIRTUALIZATION DATABASE OR DATA CENTER CONSOLIDATION 53% 46% 43% 42% OPTIMIZE ORACLE INFRASTRUCTUREMAXIMIZE DBA PRODUCTIVITYNEXT STEPS

VBLOCK: STANDARDIZATION FOR MIXED ENVIRONMENTS ExchangeSharePointOracle 11gOracle 12cSQL ServerSAP MIXED DATABASE & APPLICATION ENVIRONMENTS FASTER DEPLOYMENT 4x MORE EFFICIENT IT RESOURCES 5x FASTER DEPLOYMENT 96 % LESS IT COSTS 50 % Source: IDC White Paper, September 2013, Convergence With Vblock Systems, A Value Measurement OPTIMIZE ORACLE INFRASTRUCTUREMAXIMIZE DBA PRODUCTIVITYNEXT STEPS

VBLOCK™ SPECIALIZED SYSTEMS FOR HIGH PERFORMANCE DATABASES Oracle OLTPOracle Data WarehousingOracle Test & Development #1 CONSOLIDATED INFRASTRUCUTRE FOR ORACLE #1 OLTP PERFORMANCE 3.7M SUSTAINED READ IOPS #1 DW PERFORMANCE 21TB/H LOADS, 32GB/S SCANS CONSOLIDATE ORACLE WORKLOADS VIRTUAL & PHYSICAL ON THE SAME INFRASTRUCTURE Source: EMC Proven Solution Testing Results OPTIMIZE ORACLE INFRASTRUCTUREMAXIMIZE DBA PRODUCTIVITYNEXT STEPS

77 % 75 % 71 % 61 % 60 % 59 % MONITOR AVAILABILITY DIAGNOSE PERFORMANCE ISSUES MANAGE BACKUP & RECOVERY CAPACITY PLANNING MANAGE DATA STORAGE & RETRIEVAL PATCH SYSTEMS DBA RESPONSIBILITIES INCREASING Source: 2013 IOUG Data Science Skills Survey OPTIMIZE ORACLE INFRASTRUCTUREMAXIMIZE DBA PRODUCTIVITYNEXT STEPS

DATABASE MANAGEMENT GAP NEED:HAVE: Proactive Performance & Capacity Planning Fast & Complete Backup & Recovery Optimized Availability & Data Protection Detailed Storage Expertise Advanced Backup & Recovery Solutions Highest RPO/RTO Data Protection Solutions OPTIMIZE ORACLE INFRASTRUCTUREMAXIMIZE DBA PRODUCTIVITYNEXT STEPS Source: 2013 IOUG Data Science Skills Survey

DATABASE MANAGEMENT GAP NEED:HAVE: Proactive Performance & Capacity Planning Fast & Complete Backup & Recovery Optimized Availability & Data Protection Detailed Storage Expertise Advanced Backup & Recovery Solutions Highest RPO/RTO Data Protection Solutions Say DBA & Storage Administrator collaboration is key to organization’s success 80 % OPTIMIZE ORACLE INFRASTRUCTUREMAXIMIZE DBA PRODUCTIVITYNEXT STEPS Source: 2013 IOUG Data Science Skills Survey

DATABASE MANAGEMENT CLOSING THE GAP Direct DBA Access To Key Storage Configuration Data & Alerts Choice Of Full Or Partial DBA Control Of Backup & Recovery Continuous Data Protection & Active-Active Availability For DBAs OPTIMIZE ORACLE INFRASTRUCTUREMAXIMIZE DBA PRODUCTIVITYNEXT STEPS Source: 2013 IOUG Data Science Skills Survey

ORACLE MONITORING & TUNING TODAY DBA SEES ISSUE DBA ENGAGES STORAGE ADMIN DOES ANALYSIS STORAGE ADMIN RESPONDS TO DBA DBA ADJUSTS DATABASE OPTIMIZE ORACLE INFRASTRUCTUREMAXIMIZE DBA PRODUCTIVITYNEXT STEPS

INTEGRATION WITH ORACLE ENTERPRISE MANAGER STORAGE VISIBILITY: CONFIGURATION | PERFORMANCE | AVAILABILITY DATA Free & downloadable from Oracle extensibility exchange: ORACLE ENTERPRISE MANAGER PLUG-IN OPTIMIZE ORACLE INFRASTRUCTUREMAXIMIZE DBA PRODUCTIVITYNEXT STEPS

CAPACITY UTILIZATION ANALYSIS ON EMC VMAX & VNX REAL-TIME & HISTORICAL PERFORMANCE ANALYSIS ON EMC VMAX & VNX SINGLE DASHBOARD FOR DBAS

TRADITIONAL ORACLE BACKUP LONG BACKUP & RESTORE TIMES: WITH DOWNTIME IN MOST CASES IT INEFFICIENCY: BACKUP TO DISK AND THEN TO TAPE EXCESS COST: DISK & TAPE COSTS GROW AS ORACLE DATABASES SCALE OPTIMIZE ORACLE INFRASTRUCTUREMAXIMIZE DBA PRODUCTIVITYNEXT STEPS

SIMPLIFIED ORACLE BACKUP & RECOVERY FASTER ORACLE BACKUPS 50 % LESS STORAGE 10-30x DIRECT BACKUP TO DATA DOMAIN DBA CONTROL BACKUP, RECOVERY & REPLICATION ACCELERATE BACKUP & RECOVERY DD BOOST FOR ORACLE RECOVERY MANAGER (RMAN) DATA INTEGRITY DATA DOMAIN DATA INVULNERABILITY ARCHITECTURE OPTIMIZE ORACLE INFRASTRUCTUREMAXIMIZE DBA PRODUCTIVITYNEXT STEPS

FASTER ORACLE BACKUPS USING LESS STORAGE AND BANDWIDTH “We’re saving a tremendous amount on network bandwidth and our Oracle database backups are completing in only two hours compared to 18 hours previously.” ALEX SKOVRONEK IT Manager 9X FEWER Oracle database backups Oracle database restores Less storage & bandwidth required Transition to web- based publishing doubling storage requirements ever 18 months Backups were barely completing in 24 hours CHALLENGESRESULTS 24X FASTER 14X

FULL ORACLE DBAs WITH EMC DATA DOMAIN SYSTEMS “Our DBAs are now responsible for their own environment and don’t have to look to a Storage Administrator to help them expedite the data recoveries. The DBAs have control of their backups and they’re very happy with that” NANCY MAGERS Associate IT Director 3X GREATER Retention periods for backup data Backup storage required IT supporting multiple legacy systems & distributed infrastructure Unsure about ability to recover from tape CHALLENGESRESULTS 25X LESS Direct DBA control of backups through Oracle Recovery Manager (RMAN) Eliminated 2-step process of storage admin backing up to tape

ORACLE AVAILABILITY CHALLENGES TODAY MANUAL & REACTIVE LIMITED USE OF STANDBY RESOURCES ORACLE PROTECTS ONLY ORACLE ACTIVESTANDBY/READ ONLY OPTIMIZE ORACLE INFRASTRUCTUREMAXIMIZE DBA PRODUCTIVITYNEXT STEPS

ORACLE CONTINUOUS AVAILABILITY AUTOMATED & PROACTIVE LOGICAL & PHYSICAL PROTECTION BASED ON DBA POLICIES ACTIVE-ACTIVE ORACLE RAC STRETCHED OVER DISTANCE SINGLE SOLUTION FOR ALL DATABASES AND APPLICATIONS VPLEX RECOVERPOINT OPTIMIZE ORACLE INFRASTRUCTUREMAXIMIZE DBA PRODUCTIVITYNEXT STEPS

EMC MAXIMIZES ORACLE DBA PRODUCTIVITY MORE TIME FOR VALUE-ADD ACTIVITIES ≈ % STORAGE VISIBILITY ORACLE ENTERPRISE MANAGER PLUG-IN BACKUP & RECOVERY DD BOOST FOR RMAN CONTINUOUS AVAILABILITY ORACLE ENTERPRISE MANAGER PLUG-IN OPTIMIZE ORACLE INFRASTRUCTUREMAXIMIZE DBA PRODUCTIVITYNEXT STEPS

% DBA ALLOCATED TIME 5%5% 95 % 45 % 55 % 23 % VBLOCK SYSYEMS 27 % EMC FAST, VP, DBA PLUG-INS, BACKUP, PROTECTION & VMWARE ASSIST APPLICATION DEVELOPMENT ONGOING DATABASE MAINTENANCE WITH EMC OR VBLOCK SYSTEMS TRADITIONAL % MORE TIME ASSISTING APPLICATION DEVELOPMENT

ZERO DOWNTIME MIGRATIONS AND WORKLOAD REBALANCING “We run everything on our VPLEX. We run financial applications, high end Oracle, SQL, Exchange. Anything we want to be able to move around the data center.” JOHN BOWLING Storage Architect ZERO DOWNTIME Virtualized Oracle, SQL Server & Exchange For data migrations and workload rebalancing Managing service level requirements across multiple data centers Maximizing performance while minimizing downtime CHALLENGESRESULTS 85 %

ACCELERATE RECOVERY OF PHYSICAL & VIRTUAL ORACLE ENVIRONMENTS “Before at best we could recover with 45 minutes to an hour delay. With RecoverPoint I can bring that database up in 2 minute intervals. Not only did the EMC people have deep expertise about virtualized Oracle environments, but they collaborated with an Oracle team to test it all before cutting over.” MARK SMITHEY VP Technology Services 20x FASTER Virtualized Oracle, SQL Server & Exchange Reduction in physical servers Time to recovery of Oracle environments Lean IT staff was struggling to keep up with growth of the business Sever sprawl was impacting time to deliver new IT services CHALLENGESRESULTS 90 % 92 %

WHAT ARE YOUR AREAS OF INTEREST? OPTIMIZE ORACLE INFRASTRUCTUREMAXIMIZE DBA PRODUCTIVITY Oracle Performance Optimization Oracle & Virtualization Oracle & Converged Infrastructure Oracle Monitoring & Tuning Oracle Backup & Recovery Oracle Continuous Availability OPTIMIZE ORACLE INFRASTRUCTUREMAXIMIZE DBA PRODUCTIVITYNEXT STEPS