Mark Kvamme Sequoia Capital Content Happens!

Remember These Guys?

They Brought Us the Flat File (IDMS)

Accounting was the First Application

Then There Was Big Blue

Who Wrote the Relational Database White Paper

The RDBMS Market Began in 1982

Oracle’s First Customers

Establishing a Huge Software Ecosystem Information and Data Management ApplicationDevelopment ApplicationLifecycleManagementApplicationDeploymentProgrammerDevelopmentToolsInformation Access and Delivery ERMApplicationsCRMApplicationsSCMApplicationsO/MApplications

Creating Large, Meaningful Companies Information and Data Management ERMApplicationsCRMApplicationsSCMApplicationsO/MApplications ApplicationDevelopment ApplicationLifecycleManagementApplicationDeploymentProgrammerDevelopmentToolsInformation Access and Delivery

And a Massive Market $B

How Was It Possible? Server Data Model Relational Query Language SQL

What’s Next?

Only 10% of Corporate Info is in the DB

90% is Content Hiding in the File System

What’s The Content Data Model Today? Server Data Model Query Language HTML

This is the Flat File All Over Again

Search is the First Application Human Classification Algorithm Classification

Search is Good at Finding Documents Doesn’t extract context or allow re-use of content.

Need A Platform That Understands Context

Publishing is the First Application

Relational HTML How Will The Content Market Develop? Server Data Model Query Language XML SQL

SQL is a Force Fit for Content BusinessApplication SQLDatabaseSchema Database

Must Know Questions In Advance

It Works Well When Schema is Known

Larger Opportunity When Schema is Unknown XQUERY

XQUERY How Will The Content Market Develop? Server Data Model Query Language XML

Oracle/IBM Use “Wrappers” XQUERY SQL

How Will The Content Market Develop? Server Data Model Query Language XML XQUERY

Mark Logic’s First Customers

Demos

The Next Enterprise Software Market Context of Content Convert, Query, Manipulate, Render Solve Real Problems in the Content Ecosystem.

Creating Tomorrows Companies Information and Data Management ERMApplicationsCRMApplicationsSCMApplicationsO/MApplications ApplicationDevelopment ApplicationLifecycleManagementApplicationDeploymentProgrammerDevelopmentToolsInformation Access and Delivery