Tourism Working Group

Members Kimberley Marine Tourism Association Broome & the Kimberley Holidays Australia’s North West Tourism Broome Visitor Centre Derby Visitor Centre Tourism Western Australia Pearl Sea Coastal Cruises Australian Pacific Touring

Overview Kimberley Tourism Industry Broome Tourism Industry Kimberley Coastal Research TWG Major Impacts Site specific impacts

Tourism in the Kimberley Strong Representation of extremely significant market ready tourism icons like no other region in Western Australia Rugged Outback Experience Kimberley Coastal Cruising Purnululu National Park El Questro Wilderness Park Horizontal Waterfalls Fishing Experience Comfort Adventure Experience Gibb River Road Broome

Tourism in the Kimberley Wilderness Experience Comfort Adventure Experience Kimberley Coastal Cruising

Tourism in the Kimberley

Source KDC 2008

Tourism in the Kimberley Annual Average Annual Average Visitors Intrastate154,000185,000 Interstate105,000116,000 International41,40045,400 Total300,400346,400

Tourism in Broome Source BIA 2008

Source BVC 2008 Tourism in Broome

Occupancies Peak 95%+June - September Shoulder55% - 75%April – May & October Low15% - 45%November - March

Broome - future ,352342,905623,300876,931

Kimberley Coast Tourism Management on the Kimberley Coast TNS Social Research July 2006 In-depth interviews with stakeholders Visitor surveys

 Searches indicate there is probably closer to 40 operators … and, that around half are relative ‘new-comers’ - Total operators - Total Kimberley based - Total non-Kimberley (n=41) (n=32) (n=9) n=22 vessels (54%) n=19 vessels (59%) n=3 vessels (33%) 0-5 years6-9 years10-24 years25+ years n=11 (27%) n=7 (22%) n=4 (44%) n=7 (17%) n=1 (2%) n=5 (16%) n=1 (3%) n=2 (33%) Length of operation Kimberley Coast

Kimberley Coast - Hotspots

overall satisfaction Visitor survey: Visitors were asked, “How satisfied were you overall with your cruise on the Kimberley coast?”  Result: As expected, almost universally high levels of satisfaction at this point in time Very satisfiedSatisfiedNeither satisfied nor dissatisfied DissatisfiedVery dissatisfied Kimberley Coast - Satisfaction

The ‘threshold’ of seeing other vessels becomes most apparent when asked about 5-9 others, and increases from that point onwards 1 – completely ruin 2345 – Improve a lot Really disappointed – strong negative Not happy – no real impact No differenceGood thing – probably enhanced Really pleased – strong positive Current impact Seeing no others Seeing 1-4 others Seeing 5-9 others Seeing others Seeing 15+ others (n=54) (n=35) (n=53) (n=65) (n=66) Kimberley Coast - Thresholds

Kimberley Coast – Env. & cul. sensitivity Respondents were asked importance of the level of environmental sensitivity on the cruise and the level of cultural sensitivity on Aboriginal sites … 1 - Not at all important 2345 – Very important Importance of environmental sensitivity Importance of cultural sensitivity (n=68)

There should be no development on the Maret Islands The first preference is to process the gas away from the Kimberley i.e. Browse to Burrup Tourism Working Group

Loss of wilderness and uniqueness Impact on workforce Loss of tourism product Accommodation Tourism Working Group - Impacts

Hotel occupancies +95% Cancellation of self drive routes Decline in coach tours Loss of tourism product Pilbara - impacts

70km

Proximity to iconic tourist destination Available labour Housing Short stay accommodation RPT from FIFO Potential loss of tourism product Port services Accidents / spills Gourdon Bay - impacts

40km

60km

Proximity to iconic tourist destination Available labour Housing Short stay accommodation RPT from FIFO Potential loss of tourism product Port services Game fishing Accidents / spills Quondong & James Price Point - Impacts

Close to iconic tourist destination Short stay accommodation RPT from FIFO Potential loss of tourism product Port services Cultural tourism Accidents / spills North & Perpendicular Head - Impacts

Potential loss of tourism product Cultural tourism Increased usage Accidents / spills Packer Island - Impacts

Visual amenity Accidents / spills Exclusion zones Koolan Island - Impacts

Proximity to iconic tourist destination Visual amenity Accidents / spills Exclusion zones Threat to tourism reputation Ship movements Aerial movements Wilderness / environmental values Loss of tourism product North Kimberley Coast - Impacts