Packaging & Labelling Workshop

Agenda Labelling & the impending changes – Russell Napier (FSAS) Getting ready for change – George Frier (Shepherd and Wedderburn LLP) Q&A Lunch: 12.30pm Packaging Trends & Discussion Workshop close: 3.30pm

WorkshopsProposed Date Introduction workshop / The Food & Drink Sector 31 st October PR, Social Media & Events14 th November Pricing & Profitability9 th January Best Practice Visit21 st January Product Evaluation / Product & Market Testing 20 th February Product & Business USP6 th March Managing your business, managing your customers 27 th March Packaging & Labelling24 th April Investment, Grants, Funding & Business Growth 15 th May Creating Development Plans5 th June Workshop Programme

Important qualities in packaging

Ageing population Over-55s are projected to increase by 9% between 2012 and 2017 to account for 30% of the population (19.7 million), making them an increasingly important and influential demographic. Opportunities to focus on features which are particularly important to the older generation; Keeping food fresher for longer Resealable Recyclable. Easy to open

The rise of plastic & pouches Plastic Convenient Easy-to-use Lightweight Generally low-cost packaging 59% of launches are packaged in plastic, with PET the most commonly used type.

Glass Increased use of plastic has come at the expense of glass. Glass provides the opportunity to differentiate Glass packaging can be used to denote quality Premium positioning For example, Heinz launched spoonable ketchup in glass jars

Resealable

Cross category trends

Packaging Examples Queries Is your packaging right for your target market?

Thank you See you on the 15 th May