Who are we designing for? Designs focused on emerging buyer profiles Not traditional families Use space differently US Census data Slide 1

Today’s lifestyle layouts 1.Living room is going away 2.Family room most important 3.Kitchens seen as living space 4.Master BR smaller, bath 5.Storage crucial, full laundry desired Slide 2

Today’s lifestyle layouts Consumer critical kitchen amenities (from NAHB survey) 1.Island work station - counter space 2.Cabinet space 3.Walk in pantry Slide 3

Today’s lifestyle layouts The “Lifestyle Triangle” – this is where we live Slide 4

Today’s lifestyle layouts Formal spaces traded for informal Living all in one space – think loft living Slide 5

Today’s lifestyle layouts Consumer critical master bath amenities (from NAHB survey) 1.Linen storage 2.Double vanity sinks 3.Shower & tub in MBR Slide 6

Focus on lifestyle Plans reconfigured for today’s lifestyle desires – Floor plans from years ago don’t match with today’s buyer desires – More informal living, open spaces better for casual entertaining Before After Before After Slide 7

Plans reconfigured for today’s lifestyle desires – Less about trophy master suite, more about comfort – More casual, bigger 2 nd bedrooms Focus on lifestyle Before After Slide 8

Shifting elevation strategies Character/history driven…not material “upgrades” Slide 9

Low cost way to add appeal, diversity, interest Adds visual excitement to the streetscene Builder driven More brighter colors on exteriors Slide 10