By Cody Coward

Strengths Location - Our location is a good spot because it is central to the state and in a well populated area. Unique Environment - The environment will consist of comfortable seating and a number of high quality TV's which the customer can chose their own channel. Quality an Low Prices – We are going to try to serve the best quality ice cream at a competitive price. Variety – There will be a large variety and the consumer can make their own flavor of ice cream by mixing others flavors together.

Weaknesses Small Business – Since this store is the first it will be small and seat fewer customers than what we want. Ice Cream is Popular Trend – There are many other businesses that sell ice cream We will be Unknown – It will be hard to get our name out to the public and will take time to gain Customer Loyalty which is a main goal. No Investors – The fact that we will have no investors will mean that the responsibility of the whole company will be in the hands of the partners.

Opportunities Seasonal Periods – We will be able to acquire fresh ingredients like fruit from local farmers to incorporate in our deserts. Franchise – In the future we are hoping that the business will be popular enough that people will want to open Chill Spots in other states and make it a franchise. Individuality – The fact that there is no other ice cream place that is as relaxed and unique as ours.

Threats Other Competition – Stores like Braums, Cold Stone Creamery, and Baskin Robbins have been around a long time and they are the main competition. Keeping the Partnership – There is the chance that one of the starter of the business might want to leave. Winter – When it is cold there will be a drop in sells. The Economy – The fact that people might not want to spend money on deserts in a recession.

With in The Company Having a unique look on the inside is going to be one of the major goals of ours to separate our company from other The quality of our ice cream will be homemade so that we will always know its fresh and made right The fact that we are small and have no investors in the beginning means each of us will need to gain firs hand experience in the making of ice cream.

Outside the Company I am personally going to go meet with local farmers to test and negotiate about the use of their product in our store. We are going to look into finding ways of selling the ice cream product during winter months by experimenting new flavors and styles. In the matter of one of the original partners leaving. We are going to all sign contracts that list certain penalties for leaving and steps you must take in order to be out.

TasksPerson Responsibl e FebFeb MarMar AprApr MayMay JuneJulyAugAug SepSep OctOct NovNov DecDec JanJan FebFeb Evaluate Market T.J. Preparing Budget Troy Present Plan to Bank David Find Location Kelvin Find Suppliers Cody Furnish Store David AdvertiseCody Begin Business All