Alicia Brogan Natalie Lefebvre Evelyn Ruiz Chanel Tabares Balazs Zavaczki Starbucks Coffee Company

Company Information Starbucks Coffee Company Started in 1971 and in 2010 it became the largest coffeehouse company in the world It is an International business Known for it’s delicious drinks Starbucks also serves baked goods and breakfast/lunch sandwiches Offers free Wi-Fi internationally

Competitors Starbucks’ competitors consists of anyone who sells coffee and even all natural food. But McDonalds has been one of Starbucks’ biggest competitor since they now have a “McCafé” and free Wi-Fi as well.

Collaborators You can find Starbucks coffee and goods at Target, Barnes & Noble, and Airports Publix also offers Starbucks’ line of ice cream Other groceries stores such as Publix, also sell Starbucks’ whole bean coffee

Costumers Anyone can come enjoy Starbucks, especially since the company offers more than just coffee

Communication Climate in Business Starbucks is very involved with the environment, on their website it states “We’ve always believed that business can – and should – have a positive impact on the communities they serve”. Starbucks offers community service, ethical sourcing, always finding ways to minimize their environmental footprints and wellness in offering balanced food and beverage options.

Strengths: Best quality coffee out there; 100% Arabica Beans Healthy variety of foods without any artificial ingredients or flavors. Good and friendly customer service Involved in the community Weaknesses: Prices Doesn’t serve fast food crazed society of today. Just now started to advertise through billboards and television. Starbucks is not franchised. Opportunities: Starbucks can expand and offer many more products at lower prices to lower income customers. Starbucks can influence other companies to have healthy relationships with other companies who provide or grow their food Threats: McDonald’s Dunkin Donuts Other coffeehouses