Course Title. Monetize Your Facebook Page Your Speaker John Arnold O: +1.303.532.1062 M: +1.303.669.0958 E: W:

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Presentation transcript:

Course Title

Monetize Your Facebook Page

Your Speaker John Arnold O: M: E: W: JohnArnold.com

SOCIAL MEDIA MONEY-MAKING BASICS

The SM Time & Money Matrix High Low Time Money High

The SM Time & Money Matrix “Viral” High Low Time Money High

The SM Time & Money Matrix “Viral”Advertise High Low Time Money High

The SM Time & Money Matrix Socialize“Viral”Advertise High Low Time Money High

The SM Time & Money Matrix SocializeCampaign“Viral”Advertise High Low Time Money High

Going ‘Viral’ No viral model, just go for it! –Entertaining content –Shock value –Humor –Extreme value

Socializing Focus on building a personal relationship IFUIUFM (I’ll follow you if you follow me) Sharing content Commenting and liking Asking and answering questions Limited promotions

Social Advertising Many targeting and budget options –Profile information –Location –Type of relationship –Cost per click (cpc) –Cost per thousand (cpm) Popular options –Facebook and LinkedIn display ads –Featured tweets –YouTube video ads –Advertising networks

SweepstakesContestCouponGroup Deal Product Giveaway Favorite PicksGiftsTriviaQuiz Running Social Media Campaigns

Conclusion John Arnold O: M: E: W: JohnArnold.com

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