Ken Green Professor of Environmental Innovation Management Institute of Innovation Research Manchester Business School “From environmentally-friendly technologies to eco-conception: what do we mean by eco-innovation?” 1 st Regional Conference of the ECREINetwork and 2 nd Assembly of European Regions (AER) Conference on regional economic development

INNOVATION: “the first commercial use of a new or improved product, process, piece of equipment or system” ‘ECO-INNOVATION’: “the creation of novel and competitively priced goods, processes, systems, services, and procedures that can satisfy human needs and bring better quality of life to all people with a life-cycle minimal use of natural resources per unit output, and a minimal release of toxic substances.”

Market US$550 billion in 2004 c. US$600 billion now c. US$800 billion in Market Shares EU and the USA: c. 38% each Japan has c.17% China and India c.3% each Environmental Goods and Services

Air pollution controlAir pollution control Cleaner technologies/processesCleaner technologies/processes Decommissioning/decontamination of nuclear sitesDecommissioning/decontamination of nuclear sites Environmental consultancyEnvironmental consultancy Environmental monitoring, instrumentation and analysisEnvironmental monitoring, instrumentation and analysis Energy management/efficiencyEnergy management/efficiency Marine pollution controlMarine pollution control Noise and vibration controlNoise and vibration control Remediation and reclamation of landRemediation and reclamation of land Renewable energyRenewable energy Waste management, recovery and recyclingWaste management, recovery and recycling Water supply and wastewater treatmentWater supply and wastewater treatment

Food and Drink from ‘farm to fork’ significant contributor to the environmental impact of European lifestyles across a much wider frontsignificant contributor to the environmental impact of European lifestyles across a much wider front accounts for 25% of all greenhouse gas emissions in the EU and 60% of excess nutrient outputs to water accounts for 25% of all greenhouse gas emissions in the EU and 60% of excess nutrient outputs to water worldwide livestock production uses 30% of the Earth’s land area and over 8% of human water use worldwide livestock production uses 30% of the Earth’s land area and over 8% of human water use

Eco-Innovation in Food Production and Consumption Systems Need policies that will focus innovation on: reducing food waste by households changes in cooking methods in kitchens (esp. in restaurants) reduction in the travel of consumers to supermarkets.

Prof Ken Green Prof Ken Green Thanks to Chris Foster and Sally Randles