League/LSC Conference Call Wednesday, March 25, 2009

Agenda IIA Vision and Results Partner Updates –Ford –GM –Chrysler –Sprint Advertising Pool Overview Q & A

IIA Mission To develop and promote exclusive credit union member discounts on products and services offered by American owned corporations to provide a stimulus for stronger financial results for the U.S. economy, increase credit union membership and member satisfaction. –Develop an extensive program with domestic automakers that generates incremental vehicle purchases and credit union loans –Identify and expand member rewards by partnering with larger Fortune 1000 companies

IIA Vision Invest in America is our brand for credit union membership enhancements in order to drive growth and retention

IIA Results ObjectiveMetricProgram to Date 40League Participation # CU Opt-Ins % CU membership Opt-Ins31.8% 400# of Top 500 CU Opt-Ins155 75,000New CU MembersTBD 300,000# CU Loans48, ,000# Vehicle Sales56,926 As of 3/23/09

League Support 40 Leagues signed marketing agreement * Verbal commitment AlabamaIdahoMassachusettsNew HampshirePennsylvania ArizonaIllinois*MichiganNew JerseyRhode Island CaliforniaIndianaMinnesotaNew YorkSouth Carolina DelawareIowa*MississippiNorth Carolina*South Dakota Wash. D.C.KansasMissouriNorth DakotaUtah FloridaLouisianaMontanaOhioVirginia GeorgiaMaineNebraskaOklahomaWashington HawaiiMarylandNevadaOregonWest Virginia

Credit Union Support –1114 Credit unions 30.8 million members (31.8%) Asset Size# Supporting% Top 10550% Top % Top % Top % Top %

Sales Activity Almost 57,000 vehicles sold through February –18,629 from GM –38,297 from Chrysler –Vehicle sales from all 50 states Members from over 4,000 credit unions

Ford Pilot program starting in FL, NY, NJ and MI Anticipated start date of July 1

GM Supplier pricing will continue through year end GM Incremental $500 discount –April 1 – May 31 –Credit unions provide Marketing support.5% rate reduction from current rates 60 month or longer loan –Credit Union participation 169 credit unions 2.9 million members Leasing Pilot in NY for the Cadillac CTS

Chrysler $1,000 discount through June 30 Contract extension anticipated through year end Credit union level sales data will be available beginning April 1

Sprint Sprint membership enhancement program is now under the Invest in America umbrella Leverage national exposure to help leagues and credit unions continue to grow and expand the program’s awareness Results –18 Leagues –380 Credit Unions in 26 states –Over 285,000 Accounts –Members have saved over $18 million

Sprint League Support AlabamaMichiganNew York ArizonaMinnesotaOhio ArkansasMissouriPennsylvania CaliforniaNevadaTexas FloridaNew JerseyUtah HawaiiNew MexicoWashington 18 Leagues Supporting Sprint

Advertising Pool As part of the Invest in America program, GM and Chrysler fund a per unit sold incentive to create an ad pool which is divided as follows –70% consumer advertising –10% participating leagues –10% program partners (CUDL, GrooveCar, etc.) –10% CUcorp

Ad Pool Objectives To develop a national media plan for the 70% consumer advertising portion to maximize effectiveness by leveraging funds through one media buy To encourage LSCs and Partners to utilize their 10% portion (in conjunction with cooperative advertising budgets) on media To encourage use of media by individual credit unions

Ad Pool Strategy To best leverage the funds to support Invest in America, develop a tiered media plan at the national, state and local levels –Tier 1 (70%) - National Consumer Advertising –Tier 2 (10%/10%/10%) – State LSC’s/Partners –Tier 3 - Local Individual Credit Unions

Media Objectives To build awareness of Invest in America at a national level To help drive auto sales and credit union financing

Tier 1 Seventy Percent Ad Pool The 70% portion of the ad pool is the only portion of the incentive that is required to be spent on consumer advertising The contracts require that this advertising must specifically promote GM or Chrysler credit union member discounts at a media weight commensurate with the incentive dollars they place in the pool The forecasted $5 million in incentives will be the basis of the media budget for plan development and is anticipated to grow As these funds are an incentive from the manufacturers, CUcorp needs to ensure that the plan is objective and well-balanced to benefit all states

Tier 1 Seventy Percent Ad Pool To develop the most effective and cost efficient plan, CUcorp will develop a national-level media plan –Media dollars will stretch further and increases negotiating power for value-adds –Plan will benefit all participating leagues and credit unions Based on a $5 million budget, the media plan will most likely by a combination of radio and online advertising Media plan must be approved by GM and Chrysler The media plan will be presented to all participating LSCs prior to purchasing media

Tier 2 LSC’s and Partners Participating LSC’s/Partners both receive 10% of the ad pool LSC’s have no spending requirements on the 10% incentive To further leverage the Invest in America message, CUcorp recommends that LSC’s consider utilizing their incentive, and other advertising funds advertising Invest in America –As an example, the Michigan Credit Union League has committed its $1.4 million cooperative advertising budget on Invest in America advertising in the state of Michigan

Tier 2 LSC’s LSC’s IIA Advertising Program –Use of (2) TV and (4) radio spots that have been produced and available at no cost –Media planning/buying at discounted commission rate of 12% –Customized tags available at additional cost –Funds only used to purchase media in the LSC’s state

Tier 3 Individual Credit Unions Credit unions should also take advantage of the national campaign by advertising Invest in America in their local markets Credit Unions IIA Advertising Program –Use of TV and radio spots at no cost –Customized tags available at additional cost –Media planning/buying at discounted commission rate of 12% –Funds only used to purchase media in credit union’s local market –Marketing materials available at no cost in lovemycreditunion.org Partner Center

Q & A