McGraw-Hill/Irwin Business Research Methods, 10eCopyright © 2008 by The McGraw-Hill Companies, Inc. All Rights Reserved. Chapter 2 Ethics in Business Research.

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Presentation transcript:

McGraw-Hill/Irwin Business Research Methods, 10eCopyright © 2008 by The McGraw-Hill Companies, Inc. All Rights Reserved. Chapter 2 Ethics in Business Research

2-2 Types of Ethical Violations Violating disclosure agreements Violating disclosure agreements Breaking confidentiality Breaking confidentiality Misrepresenting results Misrepresenting results Deceiving participants Deceiving participants Padded invoices Padded invoices Avoiding legal liability Avoiding legal liability

2-3 Procter & Gamble Admits to competitive intelligence gathering Contracted BI firm took documents from Unilever trash receptacles Out-of-court settlement rumored (and reported) at $10m

2-4 Ethical Approaches Ethicalstandards Ethical Relativism Deontology

2-5 Ethical Issues at all Stages of the Research Process

2-6 Ethical Treatment of Participants Explain study benefits Explain participant rights and protections Obtain informed consent Obtain informed consent

2-7 Characteristics of Informed Consent Elements Competence Informed KnowledgeVoluntary

2-8 Ethical Responsibilities Special guidelines apply to children! Informed consent means parental approval.

2-9 Deception Disguising non-research activities Camouflaging true research objectives

2-10 Debriefing Explain any deception Describe purpose Share results Provide follow-up

2-11 Right to refuse Right to Privacy Prior permission to interview Prior permission to interview Limit time required

2-12 What To Do If Coerced? Educate on purpose Emphasize fact-finding role Explain problems Terminate relationship

2-13 Effective Codes of Ethics Enforceable Specify Behavior Regulate Protect