August 2013 Viewing Trends Overview

Irish adults aged 15+ watched TV for an average of 3 hours and 12 minutes each day in August % (2 hrs 57 mins) of this viewing was live with the other 8% (16mins per day) time shifted. Total Viewing August 2013 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Housekeepers continue to be amongst the heaviest viewers watching on average 3 hours and 44 mins daily during August. Average Minutes Viewed Daily Aug 2013 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Despite the massive growth in PVR ownership which is now at 55% People would still prefer to watch TV Live. Even amongst the younger audiences which show very little change year on year.. TV Viewing Live v Time shift Year on Year Aug 2013 v Aug 2012 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National PVR Ownership Sept % Sept %

TAM Ireland subscribing channels reached 85% of adults each week and 90% of housekeepers with kids. 84% of ABC1 adults viewed our channels each week. Weekly reach of TAM Ireland subscribing channels Aug 2013 Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Total Commercial Impacts Aug 2013 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Average Number of Commercial Spots seen per Day Aug 2013 AudienceAverage Number of Spots seen per Day Individuals 4+36 Adults Adults Adults Adults Adults Adults ABC129 Housekeepers45 HK with Kids35 Children21 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National

Top 10 Advertisers Aug 2013 Based on 30” sec 000s, Individuals 4+ Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National 1 PROCTER & GAMBLE IRELAND 2 KELLOGGS COMPANY OF IRELAND 3 UNILEVER IRELAND 4 BSKYB 5 LOREAL 6 RECKITT BENCKISER 7 TRIVAGO 8 UPC COMMUNICATIONS IRELAND LTD 9 DIAGEO 10 NESTLE IRELAND LTD

Top Shows on TAM Ireland Subscribing Channels, Individuals 4+ August 2013 Source: TAM Ireland Ltd / Nielsen TAM Top Individual Programme by Channel, Individuals 4+, Consolidated, National Sky Living +1Fat: The fight of my life Sky AtlanticRay Donovan Sky 2Ford Saturday night football - live MTVGeordie Shore NickelodeonVictorious Nick JrPeppa Pig Nick ToonsSponge Bob Square Pants Comedy CentralRules of Engagement Comedy Central +1Friends Comedy Central ExtraSex and the City DiscoveryGold Rush E! EntertainmentKeeping up with the Kardashians UniversalLaw and Order Special Victims Unit At the RacesRaceday Live DaveTop Gear Africa Special GoldFawlty Towers AlibiNew Rizzoli and Isles SetantaPre Season Friendlies RTÉ OneThe Rose of Tralee RTÉ One +1Fair City RTÉ TwoThe Sunday Game Live TV3Coronation St. 3eBest of The Graham Norton Show TG4GAA Beo UTVThe X Factor Channel 4Ryanair: Secrets from the cockpit Channel 4+1Dispatches: Ryanair: secrets from the cockpit E4The Big Bang Theory E4+1Film: 27 Dresses More 4Father Ted Sky 1A League of their own Sky NewsNews, sport, weather Sky Sports 1Live Ford Monday night football Sky sports 2The Ashes Sky Sports NewsGillette Soccer Saturday Sky LivingBritan & Ireland’s next top model