The Broadmoor Proposal

Brides.com and Brides Colorado, Brides Southern California & Brides Houston Magazines 2009 STRATEGY Brides.com, Brides Colorado, Brides Southern CA & Brides Houston Magazine offer marketing opportunities that: –Present The Broadmoor as a leader in the Destination Wedding industry to multiple feeder target markets –Provide dominant brand exposure –Generate qualified leads from brides STRATEGY COMPONENTS Print ad placement in Brides Colorado Magazine, Brides Southern California Magazine and/or Brides Houston magazine. Online ad placement in Colorado Reception Sites, as well as in the destination wedding category in Southern California, Texas and a choice east coast market. Placement on the Destination Wedding/Honeymoon Guide. This offers national exposure in 16 local markets to help drive brides to your destination.

Planning is All Consuming 161 BILLION IN SPENDING DECISIONS EACH YEAR 45% on Wedding Expenses 55% on their Life Together BRIDAL AT THE EXPENSE OF ALL OTHER MEDIA 40% Decrease in overall Non-Bridal Media Consumption 49% Decrease in readership of general media magazines 41% Decrease in general media internet usage 35% Decrease in newspaper readership 28% Decrease in television viewership SHE PLANS ALL THE TIME-EVERYWHERE Averaging 3 hours each day 5.1 Hours on weekend days 3.1 hours at home on the weekdays 1.5 hours at work

Magazines play a key role in boosting the overall performance of marketing campaigns.* The First place Brides consult: 61% refer to bridal magazines 25% refer to a bridal website On average Brides refer back to each issue 6.6 times! 50,000 issues each year distributed across the state Magazines distributed on over 750 newsstands state wide and at over 50 bridal shows each year. 96% Of Brides take action as a result of reading bridal magazines 79% Tear a page to save articles or ads 64% Save the issue for future reference 44% Share the issue with someone else they know 58% Make phone call about a product or service 65% Visit an advertisers website Brides Local Print *Source American Wedding Study 2007 Conducted by Global Strategy Group Brides Local Print Survey April 2007

Brides Local Print Your #1 Source for Weddings BRIDES COLORADO –Published 2x/yr (Fall/Winter & Spring/Summer) –50,000 distribution –Distributed through over 750 Newsstands –Distributed at over 50 Bridal Shows each year BRIDES HOUSTON –Published 2x/yr (Fall/Winter & Spring/Summer) –60,000 distributed in Texas –Distributed through over 600 Newsstands –Distributed at over 30 Bridal Shows each year BRIDES SOUTHERN CALIFORNIA –Published 2x/yr (Fall/Winter & Spring/Summer) –105,000 distributed in New York –Distributed through over 1,200 Newsstands –Distributed at over 100 Bridal Shows each year

Brides Local Print Audience Demographics BRIDES COLORADO Average Age: 27 Annual Household income: $142,000 Employed full-time: 75% Attended college: 88% BRIDES HOUSTON Average Age: 28 Annual Household income: $134,000 Employed full-time: 76% Attended college: 90% BRIDES SOUTHERN CALIFORNIA Average Age: 29 Annual Household income: $156,000 Employed full-time: 75% Attended college: 91% BRIDES LOCAL PRINT NATIONAL (Average Demographics across our 16 local markets) With your listing on the Destination Wedding/Honeymoon Chart you will have exposure in all 16 local markets. These facts are the demographics for the reach of the chart. Average Age: 28 Annual Household income: $164,000 Employed full-time: 78% Attended college: 91% Source: 2006 Brides.com Survey, 2007 Brides.com Local Print Survey. Number of weddings based on 2006 National Vital Statistics. Web statistics obtained from Internal Reporting Data. Averages based on May May 2008 traffic.

Engaging the Engaged NATIONAL PRINT BRIDES LOCAL PRINT 16 MARKETS CONDÉ NAST BRIDAL MEDIA IS THE BEST WAY TO REACH THE BRIDE-TO-BE

Brides.com - Your #1 Source for Weddings Included in your print ad campaign you will have exposure on Brides.com with an image link. Your exposure will be located in your local Colorado market in the Reception & Ceremony Site Category, as well as online in your main feeder markets of Southern California and Texas under Destination Weddings/Honeymoons. Below you will find our online traffic numbers for Brides.com and each of the local markets where you will be featured. In the following slide you will find a site map with the locations of your ad placements. BRIDES.COM Over 45 million pageviews on average each month 1.4 million unique visitors on average each month On average brides spend 26+ minutes on Brides.com 76% of brides visit Brides.com weekly Numerous Strategic Marketing Campaigns to promote Brides.com increasing your exposure BRIDES.COM/LOCAL/COLORADO 28,628 local monthly pageviews 4,650 local unique views BRIDES.COM/LOCAL/NEWYORK 71,000 local monthly pageviews 18,000 local monthly unique views BRIDES.COM/LOCAL/TEXAS 22,00 local monthly pageviews 4,900 local monthly unique views BRIDES.COM/LOCAL/SOUTHERNCALIFORNIA 55,425 local monthly Pageviews 9,456 local monthly unique views

Brides.com – Site Map The local resources landing page is where each of the states are listed. This is the first page that brides come to when beginning to plan their wedding and breaks wedding vendors out into their state location. Your listings will be in Colorado, Southern California, Texas and in your choice east coast market such as NYC or Boston. One the bride selects a state she will be brought to the Market Landing Page. This is where all of the wedding vendors are broken into categories. In Colorado you will be listed under Reception Sites and Ceremony Sites. In your feeder markets you will be listed under Destination Weddings/Honeymoons. Once the bride selects the type of vendor she is looking for she will be brought to the Vendor Listing page. The Broadmoor will be listed here (a detailed view of a sample listing is on slide 6). The online listings are constantly rotated offering each advertiser fair placement on page one of the search results.

Brides.com – Site Map Continued Above are expanded views of the image link which are included in your proposal. Your image link will be located in Colorado Reception Sites, Southern California Destination Weddings/Honeymoons, Texas Destination Weddings/Honeymoons and on the East Coast Destination Weddings/Honeymoons. To the right you will find a detailed view of your image link. This is what the bride will see when she selects your listing. It includes up to 10 images, extensive property description and links directly to your website. We track all brides who view your listing, and all brides who click through to your listing and provide monthly traffic reports.

HONEYMOON TRAVEL FACTS COMPARED TO THE AVERAGE US TRAVELER HONEYMOONERS SPEND TWICE AS MUCH AND STAY TWICE AS LONG 85% OF COUPLES WILL TAKE A HONEYMOON HONEYMOON PLANNING 83% of Brides Research their Honeymoons online Research for the Honeymoon begins 6 months before the wedding day On Average 3 destinations are considered BRIDES LOOK FOR HONEYMOON IDEAS IN BRIDAL MEDIA FIRST Brides are 10X more likely to look in bridal magazines than travel magazines Brides are 20% more likely to look on bridal website than travel websites Source: American Wedding Study 2007

DESTINATION WEDDINGS INCREASE DESTINATION WEDDINGS HAVE INCREASED 400% IN THE LAST 10 YEARS Average cost of destination wedding:$25,806 Average number of traveling guests: 63 TOP REASONS FOR CHOOSING A DESTINATION Climate/Weather Natural Beauty Accommodations Guest Activities Beaches DESTINATION WEDDING LOCATIONS 55% Within the Continental US 45% Abroad THE DESTINATION BRIDE IS MORE AFFLUENT Average household income of $130,589 76% higher than the average couple 2x more likely to be an encore wedding Source: American Wedding Study 2007

DESTINATION WEDDINGS INCREASE FINANCIAL OPPORTUNITY Average # of traveling guests63 Average # of hotel rooms32 Average nights stay5 Total room nights160 Total room value (average cost $201)$32,160 Total reception value$6,670 GRAND TOTAL$38,830 Source: American Wedding Study 2007

Brand new in the Fall/Winter 2009 Issue. Offers exposure ogf your Honeymoon & destination Wedding Services to all 16 local markets. Unbeatable coverage to a large audience of Potential clients. Available to print advertisers only.

OPTION 1: MAXIMUM EXPOSURE—FULL PAGE PRINT PACKAGE IN COLORADO, SOUTHERN CALIFORNIA & TEXAS Year-Round Program (Print Ad in Fall/Winter ‘09 & Spring/Summer ‘10 ) INCLUDES: Full page print ad in Brides Colorado, Brides Houston AND Brides Southern California magazines. Reception Site Chart Listing in Brides Colorado, Brides Houston AND Brides New York magazines. 10,000 Qualified Leads with access to names, addresses and mailing addresses of brides all 50 states to actively market to Preferred Vendor Listing with premium online placement in the following markets: Colorado Reception Sites Southern CA Destination Weddings Texas Destination Weddings New York Destination Weddings Destination Wedding & Honeymoon Chart listing with national exposure in 16 local markets GROSS OPEN RATE: $28,300 NET DISCOUNTED RATE: $19,527 (Discounts applied to package: 15% Agency Discount, 5% New Business Discount, AND over $4,00 in online added value) Option 1—Maximum Exposure

INCLUDES: Full page print ad in Brides Colorado and either Brides Houston OR Brides Southern California Reception Site Chart Listing in Brides Colorado and either Brides Houston or Brides Southern California magazines. 10,000 Qualified Leads with access to names, addresses and mailing addresses of brides all 50 states to actively market to Preferred Vendor Listing with premium online placement in the following markets: Colorado Reception Sites Southern CA Destination Weddings Texas Destination Weddings New York Destination Weddings Destination Wedding & Honeymoon Chart listing with national exposure in 16 local markets GROSS OPEN RATE: $19,070 NET DISCOUNTED RATE: $14,110 (Discounts applied to package: 15% Agency Discount, 5% New Business Discount, AND over $3,000 in online added value) Option 2 OPTION 2: FULL PAGE PRINT PACKAGE IN COLORADO and either SOUTHERN CALIFORNIA OR TEXAS Year-Round Program (Print Ad in Fall/Winter ‘09 & Spring/Summer ‘10 )

Option 3 OPTION 3: FULL PAGE PRINT PACKAGE IN COLORADO and Online Exposure in feeder markets Year-Round Program (Print Ad in Fall/Winter ‘09 & Spring/Summer ‘10 ) INCLUDES: Full page print ad in Brides Colorado Reception Site Chart Listing in Brides Colorado 10,000 Qualified Leads with access to names, addresses and mailing addresses of brides all 50 states to actively market Preferred Vendor Listing with premium online placement in the following markets: Colorado Reception Sites Southern CA Destination Weddings Texas Destination Weddings New York Destination Weddings Destination Wedding & Honeymoon Chart listing with national exposure in 16 local markets GROSS OPEN RATE: $10,940 NET DISCOUNTED RATE: $8,800 (Discounts applied to package: 15% Camera-Ready AND over $2,000 in online added value)

Proposal Overview Timeline: Brides begin planning their destination weddings at least 13 months out and their local weddings 11 months out; what this means is that brides are planning right now for their 2010 weddings. In order to be a part of their planning process you must have exposure in the bridal market. For destination weddings it is increasing important to be present starting today. Keep in mind that as soon as you sign on with us you will be online in Colorado and your feeder markets as well as on the Destination Wedding Chart in 16 local markets. Your print ads will follow in June & August which is ideal timing for 2010 bookings. Ideally a commitment by May 1 st 2009 is needed, however your payments will not begin until July and can be broken out into 5 invoices over the course of an entire year. This makes it affordable to break the costs into 2 fiscal budget and to make payments as you are booking weddings & honeymoons. Option 1: This package will give you the most exposure not only in print but also online. Because this package is robust in print advertising we have included almost $9000 in added value and discounts. We have discounted this package because we believe it is the best option and will offer you the most return. By blanketing the Colorado Market and your Feeder Markets you will brand the Broadmoor as a local & destination wedding hot spot. Option 2: This package not only offers you print ad exposure in your local market of Colorado but also gives you the option for print exposure in either Southern California or Texas. It is important to target your feeder markets in print because the bridal industry is still a very print based market. This package also includes online exposure in your feeder markets and close to $4800 in discounts and added value. Option 3: This package offers you print ad exposure in Colorado and online exposure in your feeder markets. This package includes over $2400 in discounts and added value. Conclusion: Overall Option 1 or Option 2 will give you the most exposure and we feel the most response. In addition we have more room to discount and offer you added value with both of these packages making in a lucrative offer for you because we do want you to do well and succeed in this competitive market.

Program Timeline IssueClose DateOn Sale Date Fall/Winter 2009 (Destination Wedding Chart in 16 local markets and Southern California Market) Fall/Winter 2009 (Colorado & Texas Markets) May 1, 2009 June 20 th 2009 June 2009 August 2009 PRINT: ONLINE: Ad units are live for 1 year from date they are posted and will begin upon signing your contract so that you exposure begins immediately. Changes to online units may be made at any time during the length of the contract