Carolyn Custerson Chief Executive

 3.6 million visitors a year  £386 million annual spend by visitors  21% of local people work in the Tourism Industry

 To attract new visitors from a broader market profile  Develop a year round destination & year round jobs  Deliver world class service and training  Provide market led Product Development

ERTC Board Executive team Guardian of the English Riviera brand Lead on Destination Marketing Manage Visitor Information Service Help implement the TTTFT Strategy

 Increased investment in Destination Marketing  Major new destination web site launched  Modernisation of Visitor Information  Increased shoulder season occupancy  Increase in number of ABC1 visitors  Increase in partnership working  Increase in visitors in 2011  Increased savings

New Ways of Working Over £100k saved

Printed literature still in demand Emphasis on being a year round leading destination Partnership working increasing to share costs and extend reach

Exciting opportunities for year round economic growth Events Christie Maritime Business Geopark

 Reducing public sector budgets  UK Economy  Four Wet Summers!

 South Devon Link Road  Growing overseas markets  Modernising our Tourism Offering Everyone working together as ‘Team English Riviera’

Carolyn Custerson Chief Executive