Aimee Caroline Christoph Etienne Hitomi Leslie

Goals for Hollywood Boulevard Develop place for people to make their living Create a center for culture, arts and technology Promote sustainable business development Expand educational opportunities Create a sense of place Find a balance between the needs of locals and outsiders Most attractive site for cinema Develop a destination for leisure Showcasing the Boulevard Working on the Boulevard Living on the Boulevard Attract people Promote past, present and future components of Hollywood Preserve the history of Hollywood Create an environment in which people can enjoy their daily activities

Target Audiences Locals  Offer functions of life needed in close proximity to home  Offer reasons to come back after work, easy access to transportation  Create atmosphere for sustainable business and transportation  Create a unique entertainment & shopping district/destination Tourists  Meet and exceed expectations  Provide insight in the history and future of cinema  Create a vibrant and pleasant urban atmosphere Business Development  Develop an attractive and unique marketplace  Establish a roundtable to promote and represent the stakeholders’ needs  Create an urban destination for both nightly and daily

Showcasing – Conceptual Elements – Public art competitions - street furniture - wayfare signage - gateway etc. Glass cases displaying artifacts Big screens projecting scenes - computer generated messages onto screens - video camera displaying street scene Interactive museum

Showcasing – Conceptual Elements – Events - lectures - outdoor festivals - farmers’ market - artist festival - inaugural events - tour bus arrival: red carpet

Showcasing – Physical Elements – Narrow the street - convert Hollywood Blvd to 2 lanes, one in each direction - create a meridian for pedestrians (cafes, patios, art, etc.) Invent rickshaw / bicycle lane - create a stylized pavement lane along the meridian Develop parks / plazas - pocket parks, small green spaces Promote cafes Establish visitors bureau / information kiosk

Working on Restrict / encourage certain types of establishments Establish roundtable of stakeholders for implementation Develop a marketing strategy focusing on film Promote residential businesses (grocery stores, barbers etc.) Revitalize the older theaters (e.g. museum, community theater) Increase educational opportunities (e.g. universities’ extension, community outreach, etc.)

Living on Enhance community involvement Support and develop housing - affordable housing, market rates houses - mixed use projects (retail/residential) - homeownership - senior citizen housing Encourage stores catering to local community Adapt transportation - parking permitted streets - metro use

Summarizing the Create a sense of place and attract people by … … highlighting film as entertainment; … promoting “cutting edge” technology; … creating a pedestrian-friendly entertainment district; … revitalizing the urban fabric; … creating a unique business environment; … supporting local community development; … establishing an organizational structure to make our vision come

Final remark! This is the “unknown vegetable” – a kohlrabi!