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Aristotle, the Greek philosopher, argued that there are three ways to persuade your audience.  Ethos  Pathos  Logos

If you needed advice about a medicine who would you turn to? This GuyorThis Guy Ethos has to do with how credible (believable) the speaker/author is…

 What do these images make you feel?  Pathos– appealing to the audience’s emotions/feelings

Trying to persuade an audience by reason

Ethos – the credibility of the author or speaker  How trustworthy is this person?  Is the person respectable?  Is the person an expert on the topic? Logos –logical argument  A “rational” thought  Usually fact or data driven Pathos – engaging the emotions of the audience  Emotions such as pity, fear, or anger can outweigh “rational” or “logical” thought.

A few seconds can change a life forever. It was April 18, 2010, when Aaron Brookens, then age 19, was driving home after spending the weekend with his girlfriend, Kelly. As he sped down Interstate 90 at 75 mph, he decided to send her a quick text. When he looked up from his phone, he saw a towering wall of white zooming toward him as his truck slammed into the rear of a slow-moving semi. His vehicle slid almost entirely underneath the semi and it took first responders nearly an hour to free Aaron from the wreckage. He was airlifted to a local hospital with two broken femurs, a fractured knee and ankle, cuts to his internal organs, and nerve damage to both of his legs. He was told he may never walk again.

 "I’m not just invested in this community – I love every building, every business, every hard-working member of this town." ◦ Pathos  "My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor. ◦ Ethos  "Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more open and shut.“ ◦ Logos  Today our nation joins with you in grief. We mourn with you. We share your hope against hope that some may still survive. ◦ Pathos

Examine the pictures below; discuss what you believe happened to cause this incident

OK City Bombing Re-read/skim text. Highlight/Label examples of ethos, pathos, logos (as many as you can find) Complete prompts 1-6 in “close reader” Do NOT do the short response at the end.

Constructed Response Closely read “Oklahoma Bombing Memorial Address”. A) Do you think Clinton’s speech was effective in showing support for the American people during this tragedy? Support your response with cited evidence from the text. B) How does his use of ethos, pathos, and/or logos help advance his purpose? Support your response with cited evidence from the text. –at least 3 examples ½ - 1 page response

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