UIC College of Engineering – Marketing Getting the message out September 14, 2009

2 Feedback from individual Advisory Board Marketing Committee members approach marketing the college from a number of vantage points e.g.,: – Strategically position and brand UIC COE’s corporate partnership vis a vis other university offerings e.g., Cornell model, Beckman Institute in Urbana – Better understand why companies choose to engage, develop and recruit students from UIC’s COE – Develop a marketing message and campaign – Create list of target companies that effectively align with the COE’s objectives and strengths – Ensure that the internal support system can deliver on our programs. In the interim, look for effective ways to increase the level of engagement with Advisory Board companies. Utilize the Advisory Board’s extended network to reach our targeted companies. Feedback from Advisory Board Marketing Committee

UIC Marketing Strategy UIC has a three pronged branding and marketing campaign initiative in progress: 1.Identity and branding fundamentals 2.Internal marketing campaign 3.External marketing campaign UIC’s marketing team has committed to extend their work by partnering with the COE to develop and execute an engineering specific marketing plan. 3

4 The marketing goal is to redefine UIC From Diversity, Affordability, Research To Quality of Education

5 And executive an integrated marketing plan Brand essence Consistent messaging Internal School pride building campaign External marketing campaign Public relations voice UIC tag-line New collateral material Establish a communications council Campus magazine Web site and electronic marketing strategy

6 UIC on-campus roll-out Fall, 2009

UIC COE Advisory Board Engagement John Hardin President & Chief Operating Officer La-Co Industries Michael Goluszka Mark SlivinskiStrategy Lead Civilian and Homeland Security Solutions Sharing perspective on how they are actively engaging with UIC COE and Technology Center. 7

Board Development Update New Board Members Bob Hamilton, Jr., President, ITW Automotive Components, Safety and Motion Products Rick Lasko, NPI Manager, Caterpillar Amreesh Modi, Executive Vice President & Chief Technology Officer, NAVTEQ Rafiq Mohammadi, Chief Technology Officer, Interwoven & iManage Ralph Pini, President & CEO, Paratek Microwaves, Inc. Lei Zhang Schlitz, Vice President, Research and Development, ITW

Board Development Update Prospective Board Members Parthiv Amin, President, Winergy Drive Systems Corporation Craig Carson, Vice President, BP Alternative Energy Ben Christolini, Vice President & Chief Technology Officer, UOP Michael DeSantiago, President, Primera Engineers, Ltd. John P. Murphy, President & CEO, NDS Surgical Imaging

Nominee Cocktail Presentation at the UIC Innovation Center 5:30pm - 7:30pm Evening agenda