IKEA The Packaging Experts Kelly Campbell Catrin Bernroth

IKEA Background Founded by Ingvar Kamprad Introduce Furniture IKEA uses flat packaging – 1956 IKEA expands ◦Outside Scandinavia ◦United States

IKEA in the US “At first, we weren’t sure the USA needed IKEA. After all, what could we bring to the country that has everything? But we discovered there is a need everywhere for useful, attractive home furnishings at prices for every wallet.” -IKEA Timeline IKEA now has 33 stores in the US

The Article Unconventional ownership ◦Owned by a Foundation ◦Not publicly traded ◦Senior Advisor Ingvar Kamprad ◦Emphasizes independence and long-term Vision and Strategy ◦Good design, function, quality ◦Low prices, large demographic The Innovative Packaging ◦Key to their success

The Innovative Packaging Customers assemble and transport products themselves ◦No wait for delivery Shipping costs reduced Labor costs reduced Storage costs reduced Inventory maximized Packaging = Low Price Products

Sources Ingvar Kamprad - IKEA Founder and One of the World's Richest Men ◦ epreneur/p/ingvarkamprad.htmhttp://entrepreneurs.about.com/cs/famousentr epreneur/p/ingvarkamprad.htm Youtube.com Google Images ◦ IKEA Website –Timeline ◦ meline/full_story.htmlhttp:// meline/full_story.html