DMG101 - week 1 Introduction to Design Management (Week 1) Course overview Class resources What is Design Management Introduction to Visual Communication

DMG101 - week 1 In the first few weeks we will cover: Design Management Skills needed Various career fields Design terminology Design in business Design’s value to business Marketing & Design Management

DMG101 - week 1 Second part of term: Skill Building Written and Oral communication skills Business terminology Presentation skills Client interactions Leadership Time management Project Management

DMG101 - week 1 How can you be successful in this class? Make a Commitment Attendance as Priority Actively Participate Ask questions Be open to new ideas

DMG101 - week 1 I will: Be available After class Office hours Via I will answer questions Provide website support Be open to new ideas

DMG101 - week 1 Resources for you Design management resources management.org (many case studies, powerpoints, etc.) management.org Design Management Institute: Danish design council: (check knowledge and press release sections for great info) Center for sustainable design -- UK: Lots of great information about global efforts toward sustainability Business terminology:

DMG101 - week 1 What is Design? How is Design different from Art What is Designed? What are the fields in Design?

DMG101 - week 1 What is Design Management? … Design management is the art and science of empowering design to enhance collaboration and synergy between “design” and “business” to improve design effectiveness. ( DMI FACTSHEET) … a creative activity using market and company information to produce a two or three-dimensional product which will satisfy the customer and act profitably for the company… ( management.org/business/ ) management.org/business/

DMG101 - week 1 Design Management: Uses both creative and analytical skills to merge business and aesthetics to create value and increase competitive advantage.

DMG101 - week 1 What skills do you need? Hard skills: Technical skills needed to get the job. Such as: Specific Software training College degree Soft Skills: personal qualities and abilities that make you more efficient at your job Creative Resourceful Team player

DMG101 - week 1 Team Exercise: Look at individual job descriptions and pick out 2 soft skills and 2 hard skills that seem important.

DMG101 - week 1 Visual Communication What is communication? How do we communicate? What do businesses need to communicate? What are the challenges of business communications? Can visuals help/hinder communication?

DMG101 - week 1 Examples: What is the message of these business cards?

DMG101 - week 1 Examples: Visuals can express ideas with or without words Visuals can guide the viewer’s eye throughout the design

DMG101 - week 1 Four categories of communication in design Persuasive design Information design Directional design Enhancive design

DMG101 - week 1 Persuasive design

DMG101 - week 1 Information design

DMG101 - week 1 Directional design

DMG101 - week 1 Enhancive design

DMG101 - week 1 There are many visual elements that we can use to help convey a message:  Size  Placement  Proportion  Proximity  Repetition  Rhythm  Balance  Symmetric  Asymmetric  Contrast

Discuss what visual elements are used in these designs? Are they used effectively to convey a message?

DMG101 - week 1 Wrap up:  Course overview  Design vs art/aesthetics  Design Management & skills needed  Using Visuals as a communication as a tool Next week: quiz Homework:  Essay paper 1