Introducing “Cheque-In” Presented by Marketing Team Harmeet Singh Preeti Chaudhary Mehtab Singh

11/17/2015 Agenda  Service Overview  How to Use  Terms of Use  Positioning  Target Market  Price  Place  Promotion  Budget  Financial Objectives  Call to Action

Service Overview

Why Use Cheque-In Make your Banking more smarter and convenient 4 Million cheques are written each day in Canada 33% of Canadians visit a branch to deposit a cheque

How to Cheque-In

Terms Of Use For Mobile Remote Deposit The service Agency Hardware & Software Cheque Criteria Geographic limitation Destruction of paper cheque Duplicate deposits Limits Alterations Representations Indemnifications Further obligations Cancellations Consent

Positioning  First mover advantage  Differentiation  Price  Perceived Value to customers  Simple and convenient  Time Saving  No waiting in queue

TARGET MARKET Existing Account Holders. Smart Phone Users Region. Income. Gender. Age.

Price  Download Cheque-In App FREE  No Monthly fee for all customers  We can do this because we eliminate costs by having no branches

Place  Canada wide however with a focus on major cities  Accessibility.  Availability (24*7).  Affordability

Promotion  Prime Time TV Slot – English and French  Radio  Out of home  Newspaper  ING Direct website  Social Media – Facebook and Twitter Fan page

Budget

Financial Objectives  Total Customer base – 2 Million  customers to use this service in next 12 month  new aqusiitions in next 12 months  Increases Annual Profit  Increased customer retention  Increased referrals

Summary (CALL TO ACTION)  Easy and convenient banking experience for our customers  Service at no cost  Collaborating in the face of change CHEQUE-IN. BELIEVE IT.

Thank You