@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ Jim Boykin – Pubcon Vegas 2015 CEO & Founder of Internet Marketing Ninjas Owner of WebmasterWorld, Devshed, SEOChat, Cre8asiteForums, Threadwatch and More. Masters Group Workshop

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ You may know some of our Communities

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ I’ve been attending Pubcon every year since 2003

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/

I lived through the Google Florida Update November 16th 2003

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ Google is based, from it’s inception to this day, on BACKLINKS

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ Keeping those rankings depends on many other things….mostly based on the user experience.

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/

Backlink Anchor Text of All Keyword Phrases Cheap Widgets Discount Widgets Online Widgets Widget Store Buy Widgets

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/

Submit to Directories Article Content Syndication Sites Press Releases Blog Reviews Forum Links

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ And Content was written Lots of it!

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ The Original Website

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ New site. One page for every keyword possible.

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/

And then came the Penalties

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/

They watch what SEO’s do, and then filter and penalize as many un-natural patterns as they can find.

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ And if they find Unnatural or Low Quality Patterns you get Spanked with a Penalty

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/

a One Day...

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/

And you freaked out And many people got fired from their SEO position.

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ And you Cried…

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/

Get me to #1 for this phrase or your fired!

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ Most Common Backlink Anchor Text is all Keyword Phrases and not Branded Phrases BobsWidgets.com Top 5 Most Common Backlink Anchor Text Cheap Widgets Discount Widgets Online Widgets Widget Store buy Widgets Bobs Widgets BobsWidgets.com Bob Jackson Widgets Bob’s Store

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ Too Much Exact Match Anchor Text

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ Everyone always tells me their SEO is like Snow White

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ We only want “White Hat” Link Building.

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ And here’s the 5 phrases we’re targeting.

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ We need at least X # of Links Per Month. And make sure the pages have PageRank X And make sure they all come from pages about “X Topic” And make sure that the anchor text is “Blue Widget” (or a mix of other commercial phrases) And we need the links go to these commercial pages

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/

We’ve already got the “Low Hanging Fruit” Links.

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ We submitted to lots of Directories, Article Syndication sites, Built Profile Pages, Forum Links Paid Blog Reviews Hired Link Builders Interlinked our own Network of Sites

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ We submitted to lots of Directories, Article Syndication sites, Built Profile Pages, Forum Links Paid Blog Reviews Hired Link Builders Interlinked our own Network of Sites

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ There is no such thing as “Hundreds of Directories" There is no such thing as “Hundreds of Article Syndication sites" There is no such thing as “”Hundreds of Blog Reviews" There is no such thing as “Hundreds of Guest Posts" There is no such thing as “Hundreds of Forum Comments" A Few Link Building Myths

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ And the people who think they’re snow white today….

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ Well, one day they get busted for doing SEO and they they have to serve some hard time.

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/

I will stop chasing short tail and I will do great things to add value to my site and to my users and work on our brand value.

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ Links as a measurement are not going away “It turns out backlinks, even though there’s some noise, and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for search results.” Matt Cutts Feb 19 th 2014

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ What can I do that will send the good signals to Search Engines?

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ “…The Objective is not to “Make your links appear natural” The Objective is that your links ARE natural. “ Matt Cutts

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ Today you have to create great content to attract links And to attract social signals And to give a exceptional user experience And to build your brand. Brands Win!

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ What are Good Signals? Google and other engines will always trust what others say about you, more than what you say about you. So you have to get others to talk about you to earn trust in the eyes of the engines. This comes first, before anything else. All you great design, and programming, and usability, and conversion optimization, an on-page optimization, and everything else, is worthless if others aren’t talking about you….The more people/sites that talk about you, the higher you’ll rank in the engines. Jim Boykin

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ Create Great Digital Assets Which can bring you Shares, Likes, Tweets, Plus’s, Pins, Links, Traffic, BRAND MENTIONS Which Send Great Signals to Search Engines And brings you Higher Rankings.

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ The Different Types of Digital Assets

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ PDF’s Slideshows and Presentations Ebooks White Papers Polls Q and A’s Forums/Communities Excel Documents Word Documents Pictures Recording Google Hangouts Videos (YouTube) Video Transcripts Podcasts Blog Posts Tools Widgets Contests Apps In-depth Articles Some Examples of Types of Digital Assets

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/

Panda Updates in 2012 Panda #23 on Dec 21st Panda #22 November 21st Panda #21 November 5 th Panda #20 on September 27 th Panda on September 18th Panda on August 20th Panda 3.9 on July 24th Panda 3.8 on June 25th Panda 3.7 on June 9th Panda 3.6 on April 27th Panda 3.5 on April 19th Panda 3.4 on March 23rd Panda 3.3 on about February 26th Panda 3.2 on about January 15th Panda Updates in 2011 Panda 3.1 on November 18th Panda on October 19/20th Panda on October 13th Panda on October 9th Panda 2.5 on September 28th Panda 2.4 in August Panda 2.3 on around July 22nd. Panda 2.2 on June 18th Panda 2.1 on May 9th Panda 2.0 on April 11th Panda 1.0 on February 24th Panda Updates in 2013 Panda #24 on January 22 Panda #25 on March 14 Panda Updates in 2014 Panda 4.0 on May 19 Panda 4.1 on Sept 23 Panda 4.2 on July It’s all about your content

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ The Original Website

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ And then you did this to your sites.

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ We’ve all learned that Size Matters when it comes to websites Canonical, rel previous, rel next, noindex, no follow, robots.txt, merging pages.

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/

Google is Connecting Sources, Influencers, Industries. Through mapping the web of people…anything they can connect, they collect….Linkedin - Twitter - Facebook - s – Bio’s - Usernames (ie, forums username), etc.

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ Google Authorship May Be Dead, But Author Rank Is Not “The answer is that Google has other ways to determine who it believes to be the author of a story, if it wants. In particular, Google is likely to look for visible bylines that often appear on news stories. These existed before Google Authorship, and they aren’t going away.” – Danny Sullivan

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/

Learn about SEO from experts including: Joe Laratro Bill Hunt Eric Enge Carolyn Shelby Michael Gray Scott Polk

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ Learn about Social Media for Business from experts including: Lisa Buyer & Melissa Fach Facebook, Twitter, Linkedin, Google+ Pinterest, Instagram, Vine, YouTube, Parascope, Foursquare, Yelp, Google Local Places

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ Learn about Paid Search and Paid Social Media advertising From Experts including: Brad Geddes Dennis Yu Larry Kim

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ Measuring ROI Analytics Conversion Optimization Learn about Paid Search and Paid Social Media Advertising Landing Page Optimization Jeffrey Eisengerg Alex Harris Jabez LeBret Frederick Valleys

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ Pubcon Conference Tips Talk to the Speakers – Buy them Drinks Party Planner - Attend the Parties Meet as Many People as Possible – and Make Connections Don’t Sell – Make Friends Don’t just mingle with Co-Workers Pace Yourself – Monday, Tuesday, Wednesday, Thursday

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ Thank you Brett !

@JimBoykin – Presentation Being Uploaded Tonight at: IMNinjas.com/pubcon15/ Resources The Jim and Ann Show – Youtube, iTunes Internet Marketing Ninjas Blog SEO Rockstars on iHeart Radio Free Ninja Panda Whitepaper Free Ninja Penguin Whitepaper