Presentation Title, Department, Name, Date1 K2 Next Generation (NG) March 2nd, 2015

K2 Next Generation (NG) - Scope yx\cxacaxac 2Presentation Title, Department, Name, Date New navigation and design Responsive for all devices Unified for all countries Easy editing by importers Drag & Drop concept Simple structure Context relevant sales tools Tracking and personalization Enhanced SEO 1. Website design 2. Website editing (CMS) 3. Sales driven foundation

1. Website design - Great visual experience for the customer 3Presentation Title, Department, Name, Date Try it homepage.php Login: skoda-maketa Password: sk0d0vka23

2. Website editing - Easy editing for the importer/dealer Easy use of the system and Simple creation of new pages based on drag and drop concept 4Presentation Title, Department, Name, Date

3. Sales driven foundation - Context relevant integration of sales tools 5Presentation Title, Department, Name, Date  Seo optimized  Integration of supporting tools like stock cars and forms  Tracking and personalization

Dealer concept main changes Stand alone site (no more importer part of importer presentation) Mobile version New navigation Dealer hub Domain structure (TBD) 6Presentation Title, Department, Name, Date

Timing 4Q 2015 Pilot 2016 Roll out 7Presentation Title, Department, Name, Date