A New Beginning For Foundational Learning Through Public Private Partnership Promoting learning through play supported by Unilever Pakistan-Surf Excel Dirt is Good CSR Extension Services for ECE By Idara-e-Taleem-o-Aagahi (ITA) Public Trust Pakistan

Master Trainers Trained Sr #DistrictsNo of MTs 1Lahore20 through TRC 2Rahim Yar Khan7 through cascading model 3Multan10 through cascading model 4Muzzaffargarh5 through cascading model 5Rawalpindi8 through cascading model 6Total50

ECE trainings conducted from Sr#YearDistrictNo of teacher s Materials distributed ECE National Curriculum Eng/Urdu ECE KitTraining Manual 12008Lahore Rawalpindi Multan Rahim Yar Khan Muzzafargar h Refresher course in LHR & RWL 200 7Total

Details of Trainings Sr # DistrictsTehsilsNo of Teachers No of kits distributed 1Rahim Yar Khan 6240 Sadiqabad8070 Khan Pur40 Liaqat Pur55 2MuzzafargarhAli Pur66 Seet Pur84 Khairpur Sadat68 Khan Garh Doma 43 3Total An over-subscribed training - Target 400 – Actual: 498!

The Brand that Makes Children Happy! The Impact To date Surf Excel has been the first brand to actively promote and implement the ECE program and the new National Curriculum (ECE NC)2007 in Pakistan.. Surf Excel’s campaign ‘dirt is good’ is an evidence/research based program that believes and promotes experiential learning for the very young..motivating caregivers and teachers to let children play! It has partnered with parks and schools in the districts of Karachi; Rawalpindi and Lahore to install discovery based children’s play spaces – child friendly and safe for having fun! 10,000 copies of the ECE NC 2007 in Urdu & English have been printed and disseminated, including 1000 to the Ministry of Education- reaching 8000 schools, 800,000 children in Katchi or preschool and over 1 million children in Katchi & grade 1!

The Impact! From , 1400 teachers from 1200 schools (70% govt. 30% private) have been trained through this support – a 3 day teachers training and in selected schools follow up program Each school has been provided an ECE aao mil kay seikhain kit – literacy, numeracy discovery areas as well as a four book library 1000 splat kits developed by Surf Excel have been distributed The districts covered: Lahore; Rawalpindi; Multan; Rahim Yar Khan; Muzzafargarh; Ghotki still to be done (due to floods teachers) Surf Excel NC ECE training and kits supported children and communities in need by reaching out to the Emergency districts in 2009 and 2010 : Swabi; Charsadda; Ghotki; Rahim Yar Khan; Multan; Muzaffargarh; Mianwali..Covering 31 Healing Learning Centres in IDPs/Shelters In 2009 the Swabi Shah Mansoor Shelter was provided a complete children’s play area for 500 children (ages 3- 12) In 2009/10 10 outstanding teachers from across Pakistan won the World Teachers’ Day Anita Ghulam Ali Award for ECE – the real brand ambassadors from Chitral – Zhob- Murree- Lahore- Karachi- Malir !

Materials Developed & Disseminated

Using the ECE Kit “Aao Mil Kar Seakhien”

Three Day Teachers’ Training Workshop On ECE In District RYK & Muzzafargarh Idara Taleem –o- Aagahi (ITA) organized a series of trainings for teachers of Early Childhood Education (ECE) in multiple venues across all five districts named RYK, LHR, MZG,Multan and Rawalpindi from october 2008 to November, Supported by: Corporate Social Responsibility/Unilever Pakistan. The selection of venues and nomination of participants was done with the cooperation of EDOs in all Districts, and Mr. Abdul Jawwad, Deputy Director Planning, Directorate of Staff Development(DSD) and his RPM team, the apex Government in-service training institutions. Trainings were held at the Cluster Teacher Support Centers (CTSCs) located in government high schools at eight locations.

Attended by: 1298 participants. 60% GOVT. 40% Private schools. The participants were nominated from Govt, Private and PEF Supported schools so that each one could share their new learning with their colleagues to have a far reaching multiplier effect. Each participant received: An ECE learning kit along with the ECE Curriculum, Manual and guidelines, A colorful assortment of hands-on learning material for literacy, numeracy and enquiry and Wonder! Certificates awarded to workshop participants Cont…….

Cont……. The response from the participants was overwhelming. There were requests for more such trainings through partnerships as all the concepts were new for the attending teachers, shared in highly child-centric approaches.

Glimpses of Trainings

Having Fun.. Male & Female Teachers Remembering Childhood Fun!. Trainings in RYK and MZG

Certificate Distribution

Media Coverage