The Power of Philanthropy Donations on the Go: Mobile Tools to Enhance Giving Tech4Good Denver September 16, 2015

Proud recipient of the 2013 Outstanding Foundation award, presented by National Philanthropy Day in Colorado Steering Committee

Community First Foundation is a leading 40-year-old community foundation that helps donors and nonprofits improve quality of life and create positive change in Jefferson County, the Denver metropolitan area and beyond. We serve as a connector, partner, collaborator and resource We created the state’s largest online community giving movement We find innovative and collaborative ways to strengthen nonprofits We are a trusted steward of donor funds We join forces with others that are doing good work in the community We use our resources, expertise and strategic insights to fund impactful community programs

$34.3 million raised total In 2014 $9.5 million donated 64,605 donations 31,420 donors Average amount per NP $6,030 Most common donation $50 The Other 364 Days…

An initiative to increase philanthropy in Colorado through online giving. 24 hours to Give where you live! Initial Goal: $1 million in 1 day Total Results since 2010 Raised $83 million Donations 338,580

Opportunity #1: Maximize Mobile

Colorado Gives Day Mobile Device Hits Overall 25.8% of the Sessions were Mobile/Tablet Operating Systems iOS = 70% Android = 24% Windows, BlackBerry = 6%

ColoradoGives.org Mobile Device Hits Overall YTD thru Aug 37.1% Up 60% over same time period last year Operating Systems iOS = 66% Android = 29% Windows, BlackBerry = 4%

Mobile Strategy Do you have one? Are you using Google Analytics? What are your numbers? How are they changing? When is the last time you went through the process to interact with your nonprofit via your mobile device? Have a new board member try it!

Opportunity #2: Pump Up Your Peer to Peer/Crowdfunding

Fundraising Pages

Your supporters fundraise on your behalf Increases involvement Brings you more first-time donors Drive immediacy Focuses giving for donor Online Tools – Fundraising Pages

CrowdRise, Indiegogo, KickStarter Read Fine Print All or Nothing Campaigns Hidden Costs Timing Mobile Friendly Other Sites

How ColoradoGives.org compares to other Crowding Funding sites? Goal 1,000 people giving $50 each = $50,000 Fundraising Page Cost (2%) = $1,000 CrowdRise Cost = $4,250 5% of total raised = $2, % Credit Card Fee = $1, = $1,750 Difference of $3,250 or an additional 65 donations!

Crowdfunding – Peer to Peer How much are your event gift amounts compared to your general gifts? Does your average gift amount change by the participation type or the participant's connection to your nonprofit? What's your average self-donation? What events have been most successful for your organization?

Opportunity #3: Deliver on your Donor Connection

Don’t let a first-time donor become a one-time donor…

First-Time Donor: How did they learn about you? Asked to donate from a friend’s crowdfunding page? Discovered you on ColoradoGives.org or Google search? Responded to an forwarded by a friend? Heard about you through a news or radio feature? Saw an ad with your logo on it?

First-Time Donor: How can you connect with them? Check the comment section from their donation Already has interest in your cause May not know much about you Engage them before they think you don’t care

Don’t make assumptions about “small” donors Commitments start small and can grow over time Cumulative impact of a dedicated donor Progression of a Donor Repeat donation Upgraded Special gift Big gift Major gift Planned gift First-Time donation

Doesn’t have to be about money How else can a donor progress? Advocate Volunteer Fundraiser (Fundraising Pages) A networker bringing you more donors Other ideas? Progression of a Donor

Poor service or communication Never thanked for donating No memory of supporting No information on how monies were used Thought the charity did not need them Excerpted from excerpted from Network for Good Blog on Why They Leave How to Lose a New Donor

You are Building a Relationship Like a love relationship where he leaves you because you ignore him, lie, don’t return calls, are late/not timely, don’t appreciate him From Blackbaud webinar featuring Adrian Sargeant (the Robert F. Hartsook Chair in Fundraising at the Center on Philanthropy at Indiana University and consultant) Cultivating New Donors

Dedicate time to cultivation Cheaper to retain than to acquire new donors Create a plan Cultivating New Donors

Do the unexpected Send an article Send your report early Drop a note from one of your program’s clients Call say thank you Delighting Your Donors

Instill a Gratitude Culture Write a note card a day Set aside 15 minutes each day for a thank you call, text, tweet Give your board members assignments to call and thank donors Give your program staff assignments to call and thank donors Institute a practice of TYIF (Thank You It’s Friday) Delighting Your Donors

Thank in other avenues Add pictures of donors to Facebook Have clients/kids create special picture Survey, then follow through Think of creative ways Text Message Other ideas? Ways to Cultivate Donors

Compare online vs. offline donors Build both into fundraising plan Online gifts growing faster than any other types of donations Nonprofits increasing online revenue through recurring online donations* *The Big Boom in Online Giving, Boom-in-Online-Giving/139965/ Online vs. Offline Donors

Most Common Age # of Donations Size of Gifts How about … How they donate? When they donate? Why they donate? What else? Segmenting Your Donor Database

Way #4: Tap into Colorado Gives Day or #GivingTuesday

Plan! Plan! Plan! Survey Results: What You Told Us I. (78% response rate) II. 76% of NPs reported at least one new donor III. 18% reported 21 or more new donors IV. 9% reported at least 60% on CGD were new I. 10% reported receiving $5000 or more from first-time donors Set a Goal Incorporate fundraising pages Involve board/staff Prizes, Incentives Incorporate into your Annual Appeal

Dana Rinderknecht Director of Online Giving