Aims and Objectives, Goals, Milestones, Tasks Why are we here? What do we want to do? How are we going to get there? How do we break that down? How do we know when we’ve arrived? First things first…

Types of Organisations Small trader Partnership Co- operatives Local authority direct labour organisations Charities Building societies Quangos Private limited company Public limited company Nationalised industry Government department Local Authority Franchising?

Make a Profit Create benefits for society Create benefits for members.

Is the profit motive sufficient? Short term – Quick return Long term – Investing for the long term Market share – Increase our share of the market – Move into a market not already saturated Market growth – (organic or through acquisition ) Satisficing – Where I live is more important than the maximum return for shareholders Survival Lifestyle Loss maker – Avoiding paying to much tax Loss leader – Killing off the new competition

Aims of a Profit Making Business Turnover is vanity Profit is sanity Cash is king

Some possible other objectives fairtrade Buy local Sustainable Environmental Peaceful Humanitarian Educational

Maximization of public benefits How - targets Who - managers Other manager objectives