Social Computing in Tourism Websites Alton Y.K Chua, Wee Kim Wee School of Communication and Information, Singapore. February 2012 ACM ICUIMC '12: Proceedings of the 6th International Conference on Ubiquitous Information Management and Communication Speaker : Chang, Kun-Hsiang 2012/5/9 1

Outline ABSTRACT METHODOLOGY Data Sources Method of Analysis RESULTS Prevalence of Social Computing Tools Use of Social Computing Tools 2012/5/9 2

The purpose of this paper is to address two research questions pertaining to tourism websites: (1) how prevalently are social computing tools used? (2) In what ways have social computing tools been used? 2012/5/9 3 ABSTRACT

METHODOLOGY Data Sources Distributed equally across three geographical regions, a total of 90 websites(The three regions, namely, Asia, America, and Europe) 2012/5/9 4

METHODOLOGY Method of Analysis The aim of the first step was to determine the presence of the various social computing tools. second step of analysis was done to study how it was used. 2012/5/9 5

Prevalence of Social Computing Tools 2012/5/9 6

Use of Social Computing Tools Blogs RSS STS (Social tagging services) Mashup 2012/5/9 7

Thank you for listening... Speaker : Chang, Kun-Hsiang 2012/5/9 8