FUNDAMENTAL THEORIES OF INTERCULTURAL COMMUNICATION Lecture 3 CULTURALLY SHAPED PERCEPTIONS ACROSS CULTURES

INTRODUCTION TO OBSTACLES OF PERCEPTION Attribution is the ability to look at someone’s social behavior from our own culture’s view. Perception is the internal process of becoming aware of, knowing, or identifying by means of the senses, by which we select, evaluate, and organize the stimuli of the outside world. The categories of perception that commonly cause difficulties in intercultural communication are divided into: culturally shaped perceptions, personal perceptions within a cultural framework.

CATEGORIES OF PERCEPTION CAUSING DIFFICULTIES IN INTERCULTURAL COMMUNICATION Culturally Shaped Perceptions Preconceptions Collectivism vs. Individualism Low- vs. High-context Face and Face Saving Hierarchy History and Experience Personal Perceptions within a Cultural Framework Uncertainty and Anxiety Attitude Ethnocentrism Sensitivity and Adaptability

CATEGORIES OF PERCEPTION CAUSING DIFFICULTIES IN INTERCULTURAL COMMUNICATION Culturally Shaped Perceptions Master Symbols Power Gender Social Class Rules Social Organization

CATEGORIES OF PERCEPTION CAUSING DIFFICULTIES IN INTERCULTURAL COMMUNICATION Culturally Shaped Perceptions Thought Patterns Values Worldview