Business Plan Vee See Construction Company, Inc. Marjorie L. Herter

Mission Statement t Vee See Construction Company, Inc. builds environments where people work, play, heal, learn, and worship in Metropolitan Chicago.

Company Description t As a general contractor for 60 years, Vee See Construction is positioned primarily in the public sector claiming federal, state, and local governmental units as our clients. We provide tenant improvements for our private sector clients.

Vision t Capitalizing on our strengths, we will construct projects for both private and public sector clients to provide a steady work stream to keep our core field employees.

Core Purpose t We provide general contracting services with at-risk self- performed work.

Core Values t Exceptional Quality in Construction Details t Empowerment of Employees t Ethical Governance t Experience-Enhanced Knowledge

Goals/Objectives t Near Term –Complete $4 million profitable work by August 15, 2007 –Complete an additional $1 million profitable work by December 31, 2007

Goals/Objectives t Near Term (Con’d) –Achieve a Safety Incidence Rating of 0 –Maintain a WC Experience Mod. </=.87 –Hire an Administrative Assistant t Near Term –Complete $5 million profitable work

Goals/Objectives t Long Term –Plan for permanent work backlog –Hire a superintendent with “other trade” experience

Competitive Advantages t Multi-disciplined management team t Hands-on jobsite approach by management team t Carpentry self-performed t Undesirable, no-glory work t Experience with agency regulatory requirements

Competitive Advantages (Con’d) t Strong administrative skills t Quality construction t Reliable, dependable, accessible

Areas for Improvement t Improve the baseline schedule (for profitability & customer satisfaction) t Target jobs to be low bidder - to get the contract

Areas for Improvement (Con’d) t Ask more questions –CM projects: define scope –Hard bid projects: develop relationships with architects –Negotiated projects: instill trust and develop relationships t Build more and better relationships with subcontractors

Marketing Plan t 2006: 96% Hard Bid sales; 4% Private Negotiated work t Market mix of 75% Hard Bid/25% Negotiated for 2009 t By 2010, 50% Hard Bid/50% Negotiated

Marketing Strategies & Tactics t Direct mail piece to 20 prospects every month t Follow up with Rules You Should Know before Building Your Important Project t Mail newsletter tertiary t Hire VP Sales & Marketing by Jun 2008

Pricing Strategies t Break even GM by August 15

Budget/ProForma

The Team t Marjorie L. Herter –President,Secretary,Sole Director –41 years construction experience –M.B.A., 1979 –Certified Construction Associate –Certified – OSHA Construction Health & Safety –Licensed Mason, City of Chicago: Concrete & Brick Masonry

The Team t Mimi Schaller, Chief Estimator & Project Manager –31 years construction experience – administrative and estimating operations –A.A., 1977

The Team t Rodney T. Henley, Superintendent –21 years construction experience – field operations –Member, Carpenters’ Local #1 since 1984 –Certified – OSHA Construction Health & Safety

The Team t James R. Herter, Estimator & Project Manager –12 years construction experience - field and estimating operations

Organization Chart

History t Established January 2, 1947 –Vergil & Siebert Herter, partners t Incorporated March 20, 1968 –Vergil C. Herter, President –Siebert C. Herter, Vice President –Marjorie L. Herter, Secretary

Estimating History

Opportunities t Problems & Opportunities –Many large contractors are shifting risk by becoming Construction Managers –More owners are buying into the CM project delivery method –Opportunities for backlog work in Trade Packages are more available with larger CM work

Competition t Increased competition –Larger companies downsizing –Start up companies squeezing into the middle market

Strengths With a focus on scheduling and coordinating projects for timely completion, quality in the construction details is assured with our self-performance of carpentry work

TTM Revenues

Ratio Analysis & Industry Comparison