1 Green Karst Green Karst Project as an example of advantages and benefits for companies and local communities. The exceptional concept and brand. Alenka Volk Warsaw, 18th May 2010

2 Slovenia within Europe

3 Regional Development Agency of Inner-Karst region Regional Development Agency of Inner-Karst region Regional development tasks Local and regional development in the area of economy, enterpreneurship Development of human resources Strategic orientation to sustainable development and enhancement environmental concern Preservation and promotion of local and regional cultural and natural heritage.

4 ECO-REGION is our vision The implementation of the project ECO-REGION management is essential for the future sustainable development of the Inner-Karst region

5 ECO REGION Project objectives To harmonise the content of the Eco-region between the main stakeholders in the development (the business sector) and the nature conservationists To apply the developmental concept to all fields of development in the Region To establish a brand and a marketing strategy To establish standards/recommendations – the implementation of sustainable development principles To create/stimulate the products/services of the Eco- region; To establish a sustainable management and collaboration system between the stakeholders

6 ECO REGION- Project Content Strategic plan of Green Karst To preserve the enviroment To develop new products, services and knowledge To join tourist offers that will raise the tourist demand and our recognition To become socially aware region

7 ECO REGION- Project Content Marketing strategy of Green Karst Niche strategy Differentiation strategy De-seasonalized strategy

8 ECO REGION- Project Content A register of the Region’s turist infrastructure directed to tourism niche strategy

9 ECO REGION- Project Content A brand and an integrated graphic design

10 GRAPHIC DESIGN APPLICATIONS

11 ECO REGION- Project Content Communication activities Green karst Flyers Green karst Guide Participation at two fairs Website Articles, domestic and foreign media

12 The vision With responsible way of life and investments in knowledge and development the region will become attractive from marketing point of view and environmentaly most preserved in Slovenia. Common appearance/promotion with the new brand will set our region as the most favorable for active tourists and environmentaly aware consumers. Quality of life and values are the most important in the region – this will help us to make progress and to stay green for future generation at the same time. EnVision the Future

13 What does the new brand offer to the companies and local communities? Promotion and recognition Common marketing New sale paths

14 What does the new brand offer to the companies and local communities? Cooperation and integration of the producers/farmers/tourist workers New ideas and support for their development and implementation

15 What have we achieved … Common basic position on our future development Drawn national institutions’ attention Easier gaining of EU co-financing … and where are we now? Rules governing the use of the brand Developing of a new project (Green Karst Park)

16 Regional Development Agency of Inner-Karst region Regional Development Agency of Inner-Karst region Prečna ulica Pivka Slovenia Tel.: +386(0) Fax: +386(0)