Information Architecture & Design Week 3 Schedule -Syllabus Updates -Group Project Deliverables -IA Methodologies -Research Topic Presentations

Process and Methodology Phased Approach -Research -Strategy -Design -Implementation -Administration

Research Framework Context Content Users

Context Business Goals Funding Politics Culture Technology Human Resources

Content Document/data types Content Objects Metadata Volume Existing Structure

Users Audiences Tasks Needs Information Seeking Behavior Experience Vocabularies

IA Strategy IA Administration Develop Maintain Technology Integration Past Present Approach Top-down (centralized - organization) Bottom-up (decentralized – content-based) Metadata Navigation Design

Work Product and Deliverables Metaphor Exploration Organization (environment) Functional (tasks) Visual (graphics) Scenarios Experience Design Case Studies Conceptual Diagrams Wireframes Strategy Report Project Plan Presentations

Design and Documentation Influenced by Context of the Project Focus on Process and Product will result Multiple Views (multiple ways to learn) -For Dev Team -For Users Blueprints (Flowcharts) -Whole Site -Specific (task or page) -Data Flows Wireframes? (Templates)

Design and Documentation… Content Mapping and Inventory -What you have. -What you need. -How you get it. Models -Content (granular) -Relationships -“Data Flow” Controlled Vocabularies Design Sketches Prototypes Style Guides (earlier and later) Administration

Designing Communications As Product As Process The Communications Experience -Positive, Cohesive Messages -Advertising -Promotion Leveraging Pre-existing knowledge and preferences Frames of Reference (PoV)

Design Strategies Remembering What It’s Like Not to Know Flores’ Worlds -What you know you know -What you don’t know -What you don’t know you don’t know Create Interest -Choices -Connections Integration -Goals -Ideas

“Design in the Digital Age” Focus on Connections Among Design Elements -Text -Graphics -Audio -Video Immersion Interaction Quality -Utility -Meaning -Change or Expand Knowledge

Leveraging with Design Map to other Media -TV -Magazines -Movies -Advertising -Environmental -Conversation

Structure of Conversation Language Maps and Shows How We Think