Presented by Karen Porter UM School of Business Administration & ImpactOnlineMarketing.com Integrated Marketing Communications: BMKT343 – Course Overview

Welcome to BMKT343! Instructor: Karen Porter Office: GBB348 (Bullpen on 3 rd floor) Office hours: 9:45 – 11:00 T and Th and by appt. Cell (406) Please copy me at Webpage: OSMM.net/bmkt343 Syllabus: Find it on the webpage if you have not already received a copy

Course Textbook Advertising & IMC: Principles & Practice by Sandra Moriarty, Nancy Mitchell & William Wells 2011 Edition Order Kindle Edition or buy used on Amazon to save substantially over new edition Textbook not needed until March 3

Digital Marketing Covered First Needed because this may be the only class you take that covers this information This content is NOT in the textbook Downloads and resourced provided in class Please plan to be in class regularly as I will not be explaining on a one-to-one basis if you miss class

Course Grading Grading on the +/- grading system = A- / = A = B- / = B / = B+ Same breaks for Cs and Ds 600 points total in class Exams (best 3 of 4 – 100 pts each) = 300 points *Multiple choice / no make-ups / final cumulative Papers (2 – 100 pts each) = 200 points *Due in class (no s) / must be stapled Class Assignments & Participation = 100 points *No make-ups if you miss class on a given day

Lecture for Jan 29 Posted Online See the OSMM.net/bmkt343 page to find videos that comprise the Jan 29 lecture Watch in their entirety – there will be a quiz next Tuesday, Feb 3 covering the lecture In meantime, get your book ordered to allow for shipping time and ensure you have it in hand by March 3 rd Looking forward to seeing you Tues, Feb 3!